[June 6 Only] Kaisei Town (Kanagawa) Launches Special 'Furusato Nozei' Booth at Hydrangea Festival. Receive Popular Local Products On-Site via Local Payment!
On June 6, 2026, Kaisei Town, Kanagawa Prefecture, will introduce the 'Genchi' on-site payment service for the Furusato Nozei (hometown tax) program at its annual Hydrangea Festival. Visitors can scan a QR code at a special booth to donate and immediately receive local products as gifts. Operated by Steamship Inc., this initiative aims to promote a new experiential form of hometown tax that directly links tourism with regional support.
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- 📰 Published: June 1, 2026 at 20:24
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The '2026 Kaisei Town Hydrangea Festival' will be held from June 6 (Sat) to June 14 (Sun), 2026, in Kaisei Town, Kanagawa Prefecture. On June 6 only, the town will open a special Furusato Nozei booth at the venue, introducing the 'Genchi®' on-site payment service for the first time to accept donations.
What is the 'Genchi' on-site payment service?
Many people associate 'Furusato Nozei' with applying via a home computer or smartphone and receiving gifts later. However, 'Genchi,' introduced at this festival, is a service that allows you to make donations in real-time on the spot using just your smartphone.
By simply scanning a dedicated QR code printed on posters or POP displays at the venue, your donation to the municipality is completed. By presenting the digital coupon displayed on your smartphone, you can receive your gift (return item) immediately.
We invite you to experience this new form of Furusato Nozei at the venue.
Examples of gifts available for immediate receipt:
● Local Gourmet/Natural Blessings
- Gyoza-ya Hiro: Signature 'Shiso Gyoza/Kushi Gyoza'
- Inoue Farm: 'Harumi Rice,' known for its stickiness and beautiful luster
- Bunmei Agriculture: White corn 'White Chocolat' / 'Carrot Dressing'
- AGF Design: 'Sencha,' 'Hojicha,' 'Tea Picking Experience Ticket,' etc.
● Kaisei Town Industries and Characters
- Nippon Paper Crecia: High-quality daily necessities like 'Scottie Cashmere Tissue'
- Kaisei Town Chamber of Commerce: Official character 'Ajisai-chan' merchandise
*Operators and products are subject to change.
*Nippon Paper Crecia products will be delivered at a later date.
About the Venue (Kaisei Town Hydrangea Festival)
The Kaisei Town Hydrangea Festival is a local tradition held every June. Approximately 5,000 hydrangea bushes color the rural landscape, attracting many tourists from inside and outside the town. The 2025 festival saw 223,000 visitors over nine days, marking a record high (Source: Kaisei Town).
This year, marking its 39th edition, 'On-site Payment Furusato Nozei' is being added as a new way to support the region. 'Visit, support the town, and take home the charm of the town.' A new way to enjoy the festival begins.
Kaisei Town official character 'Ajisai-chan' is also scheduled to appear.
Event Overview
[June 6 Only: Furusato Nozei Special Booth]
Date: June 6, 2026 (Sat) 10:00 - 16:30
Location: Inside the Hydrangea Festival sub-venue 'Shitashimi Rest Area'
Participating Operators: Gyoza-ya Hiro, Inoue Farm, AGF Design, Bunmei Agriculture, Nippon Paper Crecia, Kaisei Town Chamber of Commerce
At the special booth, in addition to 'Genchi' for immediate gift receipt, we will introduce recommended Kaisei Town gifts and provide consultations for those new to Furusato Nozei. Please feel free to stop by.
■ Kaisei Town Hydrangea Festival Official Website: https://kaisei-ajisai.com/
■ Kaisei Town Furusato Nozei Website
Rakuten Furusato Nozei: https://www.rakuten.co.jp/f143669-kaisei/
Furusato Choice: https://www.furusato-tax.jp/city/product/14366
[Use of Donations]
Donations received will be carefully utilized for town development aimed at 'Kaibutsu Seimu' (developing human wisdom and accomplishing projects), the origin of the town's name.
About Steamship Inc.
Steamship is a company that supports municipal Furusato Nozei operations. Since April 2025, it has been entrusted with the Furusato Nozei operations for Kaisei Town, Kanagawa Prefecture, handling everything from gift planning, development, and management to website operation, technical support for local businesses (AI utilization lectures, etc.), and customer center services.
One of our characteristics is being community-based. We establish bases in the region, take root, and work to increase 'regional brand value.' We aim to 'create fans of the town.' We continue to support municipalities and businesses to make the future of the region shine brighter.
Making Furusato Nozei an 'Experience of Touching the Region'
Steamship developed 'Genchi' to provide an 'experiential' Furusato Nozei. We want to instantly connect the act of 'visiting' a region with the feeling of 'wanting to support it.' We hope 'Genchi' will revitalize the 'local' Furusato Nozei market and become a catalyst for creating smiles for donors, municipalities, and businesses alike.
What is the 'Genchi' on-site payment service?
Many people associate 'Furusato Nozei' with applying via a home computer or smartphone and receiving gifts later. However, 'Genchi,' introduced at this festival, is a service that allows you to make donations in real-time on the spot using just your smartphone.
By simply scanning a dedicated QR code printed on posters or POP displays at the venue, your donation to the municipality is completed. By presenting the digital coupon displayed on your smartphone, you can receive your gift (return item) immediately.
We invite you to experience this new form of Furusato Nozei at the venue.
Examples of gifts available for immediate receipt:
● Local Gourmet/Natural Blessings
- Gyoza-ya Hiro: Signature 'Shiso Gyoza/Kushi Gyoza'
- Inoue Farm: 'Harumi Rice,' known for its stickiness and beautiful luster
- Bunmei Agriculture: White corn 'White Chocolat' / 'Carrot Dressing'
- AGF Design: 'Sencha,' 'Hojicha,' 'Tea Picking Experience Ticket,' etc.
● Kaisei Town Industries and Characters
- Nippon Paper Crecia: High-quality daily necessities like 'Scottie Cashmere Tissue'
- Kaisei Town Chamber of Commerce: Official character 'Ajisai-chan' merchandise
*Operators and products are subject to change.
*Nippon Paper Crecia products will be delivered at a later date.
About the Venue (Kaisei Town Hydrangea Festival)
The Kaisei Town Hydrangea Festival is a local tradition held every June. Approximately 5,000 hydrangea bushes color the rural landscape, attracting many tourists from inside and outside the town. The 2025 festival saw 223,000 visitors over nine days, marking a record high (Source: Kaisei Town).
This year, marking its 39th edition, 'On-site Payment Furusato Nozei' is being added as a new way to support the region. 'Visit, support the town, and take home the charm of the town.' A new way to enjoy the festival begins.
Kaisei Town official character 'Ajisai-chan' is also scheduled to appear.
Event Overview
[June 6 Only: Furusato Nozei Special Booth]
Date: June 6, 2026 (Sat) 10:00 - 16:30
Location: Inside the Hydrangea Festival sub-venue 'Shitashimi Rest Area'
Participating Operators: Gyoza-ya Hiro, Inoue Farm, AGF Design, Bunmei Agriculture, Nippon Paper Crecia, Kaisei Town Chamber of Commerce
At the special booth, in addition to 'Genchi' for immediate gift receipt, we will introduce recommended Kaisei Town gifts and provide consultations for those new to Furusato Nozei. Please feel free to stop by.
■ Kaisei Town Hydrangea Festival Official Website: https://kaisei-ajisai.com/
■ Kaisei Town Furusato Nozei Website
Rakuten Furusato Nozei: https://www.rakuten.co.jp/f143669-kaisei/
Furusato Choice: https://www.furusato-tax.jp/city/product/14366
[Use of Donations]
Donations received will be carefully utilized for town development aimed at 'Kaibutsu Seimu' (developing human wisdom and accomplishing projects), the origin of the town's name.
About Steamship Inc.
Steamship is a company that supports municipal Furusato Nozei operations. Since April 2025, it has been entrusted with the Furusato Nozei operations for Kaisei Town, Kanagawa Prefecture, handling everything from gift planning, development, and management to website operation, technical support for local businesses (AI utilization lectures, etc.), and customer center services.
One of our characteristics is being community-based. We establish bases in the region, take root, and work to increase 'regional brand value.' We aim to 'create fans of the town.' We continue to support municipalities and businesses to make the future of the region shine brighter.
Making Furusato Nozei an 'Experience of Touching the Region'
Steamship developed 'Genchi' to provide an 'experiential' Furusato Nozei. We want to instantly connect the act of 'visiting' a region with the feeling of 'wanting to support it.' We hope 'Genchi' will revitalize the 'local' Furusato Nozei market and become a catalyst for creating smiles for donors, municipalities, and businesses alike.
FAQ
What is the significance of the 'Genchi' service in Kaisei Town?
It allows tourists to make tax-deductible donations on-site via smartphone and receive local products immediately, enhancing the tourism experience.