ADERERROR Appoints Actor Byun Woo-seok as First Official Ambassador; Launches "Poetic Project"

ADERERROR, a global fashion creative brand, has unveiled the "Poetic Project," featuring actor Byun Woo-seok as its first official ambassador. This project announces the brand's new creative journey, with Byun Woo-seok serving as the first persona.

The "Poetic Project" is an artistic initiative that presents a message extending the artist's unique worldview through narrative creativity. Beyond the visual splendor of brand campaigns, ADERERROR will reinterpret artists' authenticity and individuality with its distinct visual language, presenting artistic content in a new dimension called the "Poetic Universe."

Byun Woo-seok, selected as the first protagonist of the "Poetic Project" and ADERERROR's first official ambassador, embodies the multi-layered value of "youth" that ADERERROR has continuously explored, while also deeply resonating with the brand's "Post Minimal" essence. In the released content, Byun Woo-seok, adorned in ADERERROR's silhouettes and crafted details, exudes an overwhelming presence as an icon symbolizing the era.

"We are honored to take this first step with Byun Woo-seok, with whom we have built a long-standing relationship. The Poetic Project has become even more meaningful. This initiative is a creative practice aiming to form an artistic horizon by projecting Byun Woo-seok's narrative through ADERERROR's aesthetic perspective. With the Poetic Universe we are creating with Byun Woo-seok, we aspire to establish a new benchmark that encompasses culture and the zeitgeist beyond fashion." - ADERERROR

Byun Woo-seok, chosen as ADERERROR's first ambassador, is starring in the highly anticipated drama "The King's Wife in the 21st Century," set to air soon. The "Poetic Project," unfolding in conjunction with the drama's broadcast, will sequentially release a variety of artistic content reflecting the brand's aesthetics, starting with the main film and visuals for the 26SS main collection "EUREKA MOMENT."

Project Special Movie: Youtube shorts https://www.youtube.com/shorts/76KUbMPkEFs Instagram https://www.instagram.com/p/DWqCLEyEd4b/

*Details can be found on ADERERROR's official social media and website.

About ADERERROR ADERERROR is a cultural communication brand based on fashion. Under the brand slogan "But near missed things," ADERERROR focuses on activities that allow people to feel unexpected experiences in their daily lives. Through this, ADERERROR evokes public wonder and anticipation, realizing a future filled with everyday joy.