STAYGOLD Launches Next-Generation 'Co-Prosperity' Franchise Model for Brand Purchase Specialty Store 'Burariba' with 100 Billion Yen Annual Sales Goal

STAYGOLD Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Junji Kashimura), which operates the brand reuse business, is revamping the franchise (FC) business of its brand purchase specialty store 'Burariba.' The company has built a new 'Co-Prosperity Model' where the headquarters and franchisees grow together, which will officially launch on June 12, 2026.

This model standardizes a 'Headquarters Referral System,' directly sending customers acquired through the headquarters' annual web listing ad investment of approximately 2 billion yen (actual results from March 2025 to February 2026) to franchisees. By combining this with sales infrastructure and appraisal support, the system enables franchisees to generate stable profits.

The company aims to reach the next business phase of '100 billion yen in annual sales' and build reuse infrastructure on a nationwide scale.

Solving Social Issues and Building a New FC Model

Due to prolonged inflation and the weak yen, the need to monetize 'hidden assets' such as brand-name items sleeping at home is at an unprecedented level. At the same time, the reuse market, which circulates goods, is increasing in importance as an essential social infrastructure.

To connect the value of goods to the next generation and establish reuse as a 'daily culture' in society, our company has revamped our business into a 'Co-Prosperity Business Model' where both the headquarters and franchisees can maximize their respective strengths. The headquarters leads with nationwide digital customer acquisition power built through annual investments of several billion yen, while franchisees accumulate solid trust through 'community-based sincere customer service' that focuses on each individual customer. We have built a new form of franchise where both parties act as equal partners, sharing traffic infrastructure, splitting profits, and functioning as 'circulation hubs' for goods in local communities, together delivering the best reuse experience to customers nationwide.

What is 'Burariba' (BRAND REVALUE)?

'Burariba' is a specialty store that purchases branded bags, watches, jewelry, and precious metals. We focus on providing a 'reuse experience that anyone can use with peace of mind,' rather than just purchasing items.

Purchase response that accurately draws out the value sleeping in goods If an item meets our appraisal criteria, we will thoroughly identify its value, even if it has been heavily used, and offer an appropriate price.

'Highest quality customer experience' seamlessly connecting peace of mind and convenience We aim to provide a comprehensively better customer experience, including digital touchpoints, while making maximum use of physical stores in major cities, starting with the Ginza store.

3 Overwhelming Advantages of Burariba FC

Burariba's unique business foundation supports these customer values, creating a system that balances early profitability and risk reduction for franchisees.

1. Headquarters Referral x Performance-Linked Model We send customers acquired by the headquarters through annual web ad investments of approximately 2 billion yen directly to franchisees. This structurally eliminates concerns about whether one can attract customers and realizes fair profit distribution based on results.

2. Sales infrastructure that suppresses inventory risk Purchased items are sold through the headquarters' sales channels, so there is no need for franchisees to find buyers. This minimizes inventory burdens and price drop risks, providing an environment where one can concentrate on customer service and purchasing.

3. Instant appraisal support even for beginners Specialized departments support appraisals online, presenting appropriate prices just by sending product information. This resolves issues with expertise that often tend to be individualized, enabling stable operation even for beginners.

Message from the President: Delivering 'NEXT REUSE CULTURE' nationwide. To 'You' who will build the next-generation infrastructure with us. Junji Kashimura, President and CEO, STAYGOLD Inc.

Consumer values have changed significantly, and reuse is no longer for just a few people, but an obvious choice in life. We started in 2011 with the philosophy of 'Creating a prosperous society by valuing each item and each thought.' We aim to transform consumer behavior and create true wealth by establishing reuse as a 'culture.'

Essential for this is maximizing the customer experience through the two pillars of digital convenience and 'local' contact where we face customers directly in the community. To deliver this creation of 'NEXT REUSE CULTURE' nationwide, we need franchisees who share the same aspirations.

That is why we have built a new franchise partnership that goes beyond just lending a name, where the headquarters and franchisees are connected as 'partners in destiny.'