“Involve the Community Before Building.” station Inc. Officially Releases 'Localist,' Connecting Local Players with Urban/Real Estate Development, and Holds Exclusive Event for Development Planners

station Inc. (Headquarters: Tokyo, Co-CEOs: Takahiro Miyake, Yusuke Watanabe) has officially launched 'Localist,' a platform designed to connect "local players" engaged in businesses and activities within communities with urban and real estate development projects. Amidst rising construction costs and a surge in plan revisions for urban and real estate development, this service inverts the conventional development process of "finding operators after construction" to "involving the community from before construction." This approach enables differentiated planning while simultaneously achieving sustainability and profitability.

Background: Cities Becoming "Candy-Striped" and Unsustainable
The traditional urban and real estate development model, which relied on "if you build it, it will succeed," is reaching its limits due to declining populations, changing lifestyles, and soaring construction costs. The necessity to prioritize investment recovery has led to an increased dependence on businesses that can afford high rents, accelerating a "candy-striped" phenomenon where landscapes become indistinguishable across different locations. This, in turn, risks diminishing local culture, causing population outflow, and ultimately leading to cities that are no longer chosen by residents or businesses.

Challenge: Extremely Limited Touchpoints Between Urban/Real Estate Development and Local Players
Meanwhile, communities are home to "local players" who create value through businesses and activities rooted in daily life, such as food and beverage, culture, education, and welfare. Unlike chain stores or global corporations, they attract people with their unique, community-based value, engage with the city not as volunteers but as businesses, and continuously generate value autonomously. They are precisely the entities capable of balancing locality and sustainability. However, a significant challenge is the extremely limited interaction between urban/real estate developers and these local players.

'Localist': Connecting Local Players with Urban/Real Estate Development
'Localist' is a platform that bridges local players and urban/real estate development. Centered around a specialized research team and a database of over 3,000 entries, it facilitates differentiated planning and sustainability by engaging the community from the pre-development phase.

1. Research Specialized in "Local Players"
Instead of conventional consumer surveys, 'Localist' focuses on "players" who actually create the character and sustainability of a place or city.

2. Expert Research Team
Through on-site investigations and snowball sampling by a specialized team, 'Localist' reaches players who cannot be found through simple searches.

3. Database of Operational Assets
Over 3,000 player data points are structured and maintained. This data serves as primary source material for research and becomes an operational asset usable even "after construction."

Value Proposition
'Localist' can be utilized throughout the entire real estate development process, but it proves particularly useful during the planning and competition phases, making it an essential service for development planners and proposers.

Planning & Competition Phase: Preliminary research for planning, ensuring planning feasibility, pre-reaching players.
Development & Leasing Phase: Ensuring planning feasibility, pre-reaching players, attracting players.
Opening & Operation Phase: Attracting players, operational support.

'Localist' offers developers the ability to create differentiated plans that balance sustainability and profitability, while providing local players with opportunities to expand their business areas and networks. Consequently, it contributes to building "cities that are chosen," fostering a continuous emergence of diverse options and unique charms within communities.

Track Record
'Localist' has consistently generated results across all phases of urban and real estate development, regardless of region or property type. For detailed achievements, please contact us.

Deployment Areas: Tokyo, Saitama, Ibaraki, Osaka, Hiroshima, Okayama, Kagawa, Tokushima, Fukuoka, Kumamoto, etc.
Property Types: Smart towns, station buildings, hotels, condominiums, parks, commercial facilities, etc.

Exclusive Event 'Localist Night' for Urban/Real Estate Development Planners Held
To allow urban and real estate development professionals to experience the value of 'Localist's' network, we are holding an event titled 'Localist Night: "Local Stakeholders Create the Difference in Urban/Real Estate Development Planning."' We aim to create an environment where participants can feel, "Having this person involved in planning changes the perspective of the proposal," and "If we can assign these individuals, the realization of community co-creation becomes more feasible." We encourage you to participate.

Target Audience: Advertising agencies, space production companies, developers, personnel involved in real estate planning, facility planning, and community development.

View Details

station Inc.
station Inc. is a "proto-developer" that utilizes the platform 'Localist,' which connects local players with urban and real estate development, to invert the conventional "build-it-and-it-will-succeed" development process and prioritize "building relationships after construction."

Representatives: Takahiro Miyake (DEO), Yusuke Watanabe (CEO)

Tokyo Headquarters: 2-20-7 Azabu-Juban, Minato-ku, Tokyo
Nagoya Branch: 1-2-23 Tsurumai, Showa-ku, Nagoya City, Aichi Prefecture STATION Ai

Company HP: https://www.station.space/

Inquiries Regarding This Matter
station Inc.
Email: info@station.space