StartPass Launches Startup-Specialized 'Startup Benefits' Service After Surpassing 1,100 Contracted Companies
StartPass launched 'Startup Benefits,' a welfare service for startups, on June 1, 2026, following its milestone of surpassing 1,100 contracted companies. The service offers customized plans co-developed with four partner startups, providing comprehensive benefits for seed to Series B firms through a StartPass-managed model.
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- 📰 Published: June 1, 2026 at 22:11
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StartPass, Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Kiyotaka Obara) began offering 'Startup Benefits,' a welfare service tailored for startups, on June 1, 2026.
This service provides special plans co-developed with four startups currently contracted with StartPass: AndL, Inc. (CEO: Satoshi Furuhashi), xNEXT, Inc. (CEO: Kazuhiro Matsumoto), SYSLEA, Inc. (CEO: Yusuke Ohashi), and JUREN, Inc. (CEO: Zhanfei Li) (listed in Japanese alphabetical order), all provided centrally by StartPass. The service targets startups primarily in the seed to Series B stages, offering benefits for founders and all employees based on their company phase.
Background of 'Startup Benefits'
StartPass has previously supported founders' 'aggressive management' through its business planning services for a total of 1,100 companies (estimated to be about 10% of Japanese startups).
However, startups in seed to Series B stages have frequently reported that, 'while we are now being asked about welfare benefits during recruitment interviews, we lack the time and cost to set them up ourselves,' and 'enterprise-oriented welfare services don't fit our needs in terms of price or offerings.'
Specifically, the transition phase from a shared office to a first company office—often occurring around the Pre-Series A stage—is a critical turning point where 'defensive mechanisms' become essential for the organization. If founders spend their time on these tasks instead of the strategic decisions that drive growth, the business suffers. Therefore, in addition to its existing 'aggressive management' infrastructure, StartPass is launching this service as a 'defensive management' infrastructure to allow founders to focus on strategic initiatives.
The realization of this service was driven by repeated discussions with the founders of the four partner startups, enabling the joint development of plans optimized for the startup environment. This ecosystem partnership allows for value provision from a practitioner's perspective, which standardized enterprise-level services cannot offer.
What is 'Startup Benefits'?
'Startup Benefits' centralizes the provision of welfare plans co-developed with four partner startups to reduce the complexity and costs that companies would otherwise face individually. By pooling resources through StartPass, the service functions as an ecosystem model that circulates value among startups.
The service also provides monthly reports to monitor welfare utilization within the company, making the effectiveness of the system transparent. StartPass plans to expand the service by partnering with various other startups in the future.
Partner Companies and Service Content (in Japanese alphabetical order)
■ AndL, Inc. | Online Medical Consultation
'AndL Work' is a health support service for companies that comprehensively supports the physical and mental health of employees. It provides one-stop online medical consultation, counseling, and stress checks, helping promote health management and prevent employee turnover.
・Online Medical Consultation/Health Counseling (AndL Clinic): Available to founders, their families, and partners. Patients can see internal medicine or dermatology specialists without wait times simply by booking via LINE.
・Expert Consultation (AndL Consultation Room): Founders can easily consult online with qualified professionals (certified psychologists, clinical psychologists, registered dietitians) regarding mental health, parenting, or diet and nutrition.
[Initiative] Normally starting at 19,800 yen/month, founders of 'Growth-Pass' (StartPass's premium plan) and their families can use this for free, allowing founders to evaluate the benefits before considering company-wide adoption.
■ xNEXT, Inc. | Corporate Discount E-commerce
'Shawari NEXT' is a welfare e-commerce site offering up to 90% discounts for businesses. The secret to low costs is the bulk purchase of stagnant inventory or near-expiration products from various manufacturers, which are then sold at competitive prices.
[Initiative] While the standard corporate contract is 3,000 yen/month, special terms apply for all StartPass plan users.
This service provides special plans co-developed with four startups currently contracted with StartPass: AndL, Inc. (CEO: Satoshi Furuhashi), xNEXT, Inc. (CEO: Kazuhiro Matsumoto), SYSLEA, Inc. (CEO: Yusuke Ohashi), and JUREN, Inc. (CEO: Zhanfei Li) (listed in Japanese alphabetical order), all provided centrally by StartPass. The service targets startups primarily in the seed to Series B stages, offering benefits for founders and all employees based on their company phase.
Background of 'Startup Benefits'
StartPass has previously supported founders' 'aggressive management' through its business planning services for a total of 1,100 companies (estimated to be about 10% of Japanese startups).
However, startups in seed to Series B stages have frequently reported that, 'while we are now being asked about welfare benefits during recruitment interviews, we lack the time and cost to set them up ourselves,' and 'enterprise-oriented welfare services don't fit our needs in terms of price or offerings.'
Specifically, the transition phase from a shared office to a first company office—often occurring around the Pre-Series A stage—is a critical turning point where 'defensive mechanisms' become essential for the organization. If founders spend their time on these tasks instead of the strategic decisions that drive growth, the business suffers. Therefore, in addition to its existing 'aggressive management' infrastructure, StartPass is launching this service as a 'defensive management' infrastructure to allow founders to focus on strategic initiatives.
The realization of this service was driven by repeated discussions with the founders of the four partner startups, enabling the joint development of plans optimized for the startup environment. This ecosystem partnership allows for value provision from a practitioner's perspective, which standardized enterprise-level services cannot offer.
What is 'Startup Benefits'?
'Startup Benefits' centralizes the provision of welfare plans co-developed with four partner startups to reduce the complexity and costs that companies would otherwise face individually. By pooling resources through StartPass, the service functions as an ecosystem model that circulates value among startups.
The service also provides monthly reports to monitor welfare utilization within the company, making the effectiveness of the system transparent. StartPass plans to expand the service by partnering with various other startups in the future.
Partner Companies and Service Content (in Japanese alphabetical order)
■ AndL, Inc. | Online Medical Consultation
'AndL Work' is a health support service for companies that comprehensively supports the physical and mental health of employees. It provides one-stop online medical consultation, counseling, and stress checks, helping promote health management and prevent employee turnover.
・Online Medical Consultation/Health Counseling (AndL Clinic): Available to founders, their families, and partners. Patients can see internal medicine or dermatology specialists without wait times simply by booking via LINE.
・Expert Consultation (AndL Consultation Room): Founders can easily consult online with qualified professionals (certified psychologists, clinical psychologists, registered dietitians) regarding mental health, parenting, or diet and nutrition.
[Initiative] Normally starting at 19,800 yen/month, founders of 'Growth-Pass' (StartPass's premium plan) and their families can use this for free, allowing founders to evaluate the benefits before considering company-wide adoption.
■ xNEXT, Inc. | Corporate Discount E-commerce
'Shawari NEXT' is a welfare e-commerce site offering up to 90% discounts for businesses. The secret to low costs is the bulk purchase of stagnant inventory or near-expiration products from various manufacturers, which are then sold at competitive prices.
[Initiative] While the standard corporate contract is 3,000 yen/month, special terms apply for all StartPass plan users.
FAQ
『スタートアップ福利厚生』とはどのようなサービスですか？
StartPassと契約するスタートアップ4社と共同開発した福利厚生プランを、StartPassが一括でスタートアップ企業へ提供するサービスです。シードからシリーズBのフェーズにある企業を対象としています。
サービスの背景は何ですか？
StartPassは経営企画業務を通じて、スタートアップが採用面接などで福利厚生の整備を求められる一方、時間やコストの問題で大企業向けサービスがフィットしないという課題を受け、守りの経営インフラとして本サービスを開発しました。
どのような福利厚生プランが提供されますか？
オンライン診療・健康相談や、最大90%オフの社割ECサイトなど、スタートアップ向けに特別価格でカスタマイズされたメニューが提供されます。
StartPassの役割は何ですか？
契約スタートアップ4社と議論を重ねて最適化されたプランを共同開発し、福利厚生の一括提供を行うとともに、毎月の利用レポート配信による制度活用の可視化を行っています。
福利厚生プランの開発はどのように行われましたか？
StartPassと、アンドエル株式会社、株式会社xNEXT、株式会社SYSLEA、JUREN株式会社の4社でディスカッションを重ね、スタートアップ特有のニーズに合わせた特別プランを共同開発しました。