Starray Production to Rename to 'IVI Entertainment'!

Starray Production (Headquarters: Minato-ku, Tokyo; Representative Director: Hiroyuki Yokoyama) announces that it will change its company name to 'IVI Entertainment' starting in April 2026. This name change marks a new start to inherit the values we have cherished while connecting the potential of each affiliated talent to a wider and larger stage. As a production company that expands fields of activity both domestically and internationally based on the individuality of our talent, IVI Entertainment will provide growth options tailored to their strengths and aspirations, transcending genres and platforms such as SNS, TV, music, events, and brand collaborations. 'IVI' is a conceptual name not fixed to a specific meaning, but it is rooted in three values we hold dear: Identity (the individuality and charm of each talent), Vision (the foresight of producers and managers to identify potential and map out opportunities), and Integrity (a sincere attitude toward work and people). We believe that the overlap of these values creates entertainment that is loved and continues to spread. Starray Production has been cultivating and producing various talents, including models, variety stars, influencers, creators, and artists. Through this, we have developed a strong desire to create an environment where each talent's activities can be expanded more freely into various fields. The change to IVI Entertainment is a decision to clarify the foundation for our talent to advance to the next scale. Moving forward, we will promote global production with an eye on overseas markets and the construction of a multi-label system. By launching labels optimized for each genre and field, we aim to be an entertainment company that realizes production tailored to diverse talents and produces artists active in various fields. We have already begun new initiatives, such as signing Korean influencers and establishing artist labels, and are starting to produce global creators and digital IPs regardless of nationality or base. We aim to create entertainment that connects with the world, transcending language and cultural barriers. IVI Entertainment will continue to strive to be a life partner that grows with its talent, constantly exploring and realizing their next possibilities. Even with the name change, our focus on 'people' and our sincere attitude will remain the same. We will take on challenges toward the diversity and future of entertainment born from gathering various personalities and respecting and maximizing them.