Starbucks® COFFEE OF THE DAY Bottled Coffee Series Renewed with Enhanced Coffee Flavor, Relaunching May 19 (Tuesday)

Starbucks Corporation (Headquarters: Seattle, USA; CEO: Brian Niccol) and Suntory Beverage & Food Limited (Headquarters: Tokyo, Japan; President: Josuke Kimura) will relaunch their bottled coffee series, "Starbucks® COFFEE OF THE DAY Black" and "Starbucks® COFFEE OF THE DAY Cafe Latte," with a renewal on May 19 (Tuesday). Enjoy a taste that satisfies your heart with every sip. The packaging has also been refreshed, and the volume increased as part of the renewal. Since its launch in 2025, "Starbucks® COFFEE OF THE DAY" has received support from various customers, with half of its drinkers being those who are not usually familiar with bottled coffee, in addition to Starbucks fans*. This time, aiming for a coffee that better matches a wide range of daily scenes, the products are being renewed with a new concept: "A heart-filling taste to make today a good day." The taste, packaging, and volume (increased by 30ml) have all been updated. The rich flavor, such as the aroma of deeply roasted coffee and the inherent richness of the beans, is firmly maintained, yet it has evolved into a balanced taste that can be comfortably enjoyed every day. The goal is to be like the "Coffee of the Day" enjoyed at a cafe, making everyday moments a little special. *According to Starbucks Trading Company research ## Product Features ### Black Using carefully selected coffee beans for Starbucks RTD* in Japan, deeply roasted to maximize the inherent aroma and powerful richness of the beans. The new use of espresso aroma allows for a deeper sense of rising fragrance. It has evolved into a taste that offers a firm drinking experience and the inherent richness and deep satisfaction of black coffee. *RTD stands for Ready To Drink. Here, it refers to chilled cup, bottled, or canned coffee beverages that can be drunk as is. ### Cafe Latte By using deeply roasted coffee beans, a rich aroma and powerful richness are brought out, further enhancing the presence of coffee. By layering the gentle sweetness of milk, it is finished as a cafe latte that is smooth on the palate and offers lasting satisfaction. It now has a richer milky feel than before, allowing for an even deeper sense of espresso aroma and depth. ## Packaging Features Emphasizing intuitive clarity that immediately conveys Starbucks, the brand's iconic Siren logo is prominently placed in the center. The combination of a metallic band and coffee illustrations creates a more traditional Starbucks sophisticated impression and sense of quality. ## Recommended Food Pairings from Product Developers Food that pairs well with drinks not only enhances their respective flavors when combined but also has the potential to elevate the drink experience to new heights. Here, we introduce food that pairs perfectly with "Starbucks® COFFEE OF THE DAY," as recommended by product developers at Starbucks Headquarters in Seattle, USA. (Kenny Balentine, Global Channel Development R&D, Starbucks Coffee Company) ### - An-butter bread The sweet and savory taste of an-butter bread and the powerful aroma of espresso harmonize exquisitely, creating an impressive spread of flavor. - Custard cream bread The mellow sweetness of custard gently envelops the bitterness of coffee, enhancing the rich aroma of black coffee. ### - Menchi-katsu sandwich The rich flavor of menchi-katsu is refreshingly complemented by the mellow latte, creating a combination that pleasantly refreshes the palate. - Chocolate cream bread The creamy sweetness of milk chocolate harmonizes with the gentle milk flavor of the cafe latte, allowing for a mellow balance. ## Product Information | Product Name | Volume | Suggested Retail Price (excl. tax) | Shelf Life | Release Date | |---|---|---|---|---| | Starbucks® COFFEE OF THE DAY Black | 480ml | 220 yen | 13 months | May 19 (Tuesday) | | Starbucks® COFFEE OF THE DAY Cafe Latte | 480ml | 230 yen | 13 months | May 19 (Tuesday) | ## Sales Area: Nationwide *May not be available at some stores. ## Product Information (Homepage) http://www.starbucks.co.jp/rtd/ ## Images for the release can be downloaded from https://www.suntory.co.jp/softdrink/news/ [To commemorate the renewal, two luxurious presentations