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Starbucks Tea & Café Launches Early Summer 'Sencha & Matcha' Beverages on April 1st

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Mar 28, 2026 12:27 AM ・ Updated Jun 28, 2026 4:34 PM ・ 2 min read ・ Source: PR TIMES

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Starbucks Tea & Café Launches Early Summer 'Sencha & Matcha' Beverages on April 1st — Image: PR TIMES

⚡ Key Points

Starting April 1, 2026, Starbucks Tea & Café will offer three new beverages combining Sencha and Matcha.
The lineup includes a warabimochi frappuccino, sparkling tea, and craft tea latte.
Additionally, the company is standardizing store names and expanding its footprint.

Starting April 1, 2026, Starbucks Tea & Café will offer three new beverages combining Sencha and Matcha. The lineup includes a warabimochi frappuccino, sparkling tea, and craft tea latte. Additionally, the company is standardizing store names and expanding its footprint.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Mar 28, 2026

Starbucks Coffee Japan is introducing three new tea beverages featuring a blend of 'Sencha' (green tea) and 'Matcha' at its 28 'Starbucks Tea & Café' locations nationwide, starting April 1, 2026. The new items include the 'Sencha Matcha Tea Frappuccino with Warabimochi,' 'Sencha Matcha Green Tea Sparkling,' and 'Sencha Matcha Craft Tea Latte.' The company is also rebranding its stores to the unified 'Starbucks Tea & Café' name effective April 20, 2026, and opening three new locations in Kanagawa, Hyogo, and Tokyo.

FACT BOX

Source: PR TIMES
Category: product_launch

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Mar 28, 2026 12:27 AM — Distributor PR TIMES
Collected　Mar 28, 2026 9:59 PM
AI structured & analyzed　Apr 15, 2026 2:42 AM
Desk-reviewed & published　Mar 28, 2026 12:27 AM

FAQ

How long will the Sencha & Matcha beverages be available?

They launch on April 1, 2026, but may be subject to temporary shortages or early termination.

When will the store names be rebranded?

The rebranding will take effect nationwide on April 20, 2026.

What are the key facts in this article?

Cite this article — HOW TO CITE

Washin AI News Desk“Starbucks Tea & Café Launches Early Summer 'Sencha & Matcha' Beverages on April 1st”AI News by Washin Village（和心村）, Mar 28, 2026. https://aeo.washinmura.jp/ai/starbucks-co-jp/en/news/2026-03-27-starbucks

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