Staffbase Promotes Internal Communication in the AI Era: Launches note Account, Releases PIVOT Video, and Deploys Taxi Ads

Staffbase (headquartered in Germany), which provides the world's first AI-native employee experience platform, is strengthening its information dissemination in the Japanese market to promote brand recognition and understanding (*).

The company has now launched: ① an official note account, ② a video release on the business video media "PIVOT," and ③ taxi advertisements in Tokyo.

This initiative is part of strengthening the dissemination of advanced initiatives and insights in the Japanese market, and will present new value for the ideal state of internal communication in the AI era and for improving Employee Experience (EX: the overall value of experiences employees gain through their engagement with the company).

Furthermore, on April 22nd, a seminar titled "Latest Trends in Internal Communication in the AI Era" will be held at Shibuya Hikarie as a venue for sharing practical knowledge.

・Details page:https://insights.staffbase.com/ja/tf/event/ex-club-seminar-ic-trend-in-ai-era

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◆Background

Amidst the growing importance of human capital management, internal communication within companies has evolved from "information sharing" to "experience design that reaches each and every employee."

On the other hand, many companies still face challenges such as:
・Management messages not permeating down to the front lines
・Information being dispersed and not reaching those who need it

To address these issues, Staffbase has provided personalized delivery utilizing AI and a communication infrastructure that reaches even frontline employees. This time, to more widely convey its value in the Japanese market, the company is launching multiple information dissemination measures.

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◆Initiative Overview

1) Launch of Official note Account

Staffbase has launched an official note account for the Japanese market.

・Official note:https://note.com/staffbase

On note, based on the philosophy that "organizations change when words reach them," Staffbase will disseminate information regarding the redefinition of internal communication.

As an employee experience platform originating from Germany, it will continuously share insights that contribute to corporate organizational transformation, such as advanced domestic and international case studies, and changes in the roles of internal public relations and human resources in the AI era.

2) Video Release on PIVOT Official Channel

A video titled "Organizations Change When Words Reach Them" has been released on the business video media PIVOT.

・Viewing URL:https://www.youtube.com/watch?v=KI7oklIRHpM

This video focuses on the structural challenges of internal communication in the AI era and explains the essence of the "problem of not being understood" within companies. In particular, it highlights the importance of information delivery optimized for each employee to address issues such as the "last mile problem" where management's intentions do not reach the front lines, and communication failures due to information overload.

It also introduces next-generation internal communication methods, such as AI-powered "personalized delivery" and "AI podcasts," and the visualization of engagement through data analysis.

3) Launch of Taxi Advertisements

Taxi advertisements have commenced in Tokyo.

These advertisements broadcast a 30-second edited version of the video released on PIVOT, promoting the concept of "Organizations Change When Words Reach Them."

The aim is to widely disseminate the importance of internal communication and new approaches to business professionals and decision-makers, expanding awareness.

・Advertisement video URL:https://www.youtube.com/watch?v=lbv2jO5BmJc

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◆Future Developments

Staffbase will continue to disseminate information in the Japanese market and support the transformation of corporate internal communication.

Additionally, it will promote the sharing of practical knowledge through creating opportunities for dialogue with domestic companies and holding events.

https://insights.staffbase.com/ja/tf/event/ex-club-seminar-ic-trend-in-ai-era

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◆About "Staffbase"

Staffbase is the world's first AI-native Employee Experience (EX) platform (*). It puts the power of AI into the hands of all employees, especially supporting frontline workers who have historically been underserved by digital connectivity. Through Employee AI, it integrates communication, IT, and HR, redefining how people and organizations work.

*EX: Short for Employee Experience, it is a general term for all "experiences" and "encounters" that employees gain through working at a company.

Over 1,500 enterprise companies, including Adidas, Alaska Airlines, DHL, German commercial vehicle giant MAN Truck & Bus, and Whataburger, have adopted Staffbase to empower their employees and help them achieve maximum performance.

Staffbase connects employees everywhere with the company through employee apps, intranets, email, SMS, digital signage, and integrations with Microsoft 365. It also offers new agent-based experiences such as personalized podcasts and conversational assistants, functioning as a single AI-powered platform that integrates information sharing and operational support.

Furthermore, Staffbase has been recognized as a Leader in Gartner® Magic Quadrant™ (Intranet Packaged Solutions) for three consecutive years in 2025 and is also rated as a leader in the employee intranet sector by G2. Its headquarters are in New York, USA, and Chemnitz, Germany.

Learn more here:www.staffbase.com

*: The mechanism by which AI continuously delivers optimized information experiences to each employee is the world's first in the EX platform domain (as of November 2025, according to our research).

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■Company Overview

・Company Name: Staffbase SE

・Headquarters: Chemnitz, Germany / New York City, USA

・Established: 2014

・CEO: Dr. Martin Böhringer (Founder)

・Japan Representative: Yuri Akahira

・Global Locations: New York, London, Berlin, Sydney, Vancouver, etc.

・Number of Adopting Companies: Approximately 1,500 companies worldwide, used by over 16.5 million employees

・Business Activities:

Provides an AI-powered "Employee Experience (EX) Platform." It integrates internal communication and operational support, delivering optimal information to all employees, including frontline workers, thereby supporting engagement improvement and work style transformation.

・Official Website: https://staffbase.com/ja/

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*Download PDF press release here

d158752-16-9e814b132aa49fd770dc56d04baa2dab.pdf