STORES Online Shop Adds 'atone' Buy Now, Pay Later Option

STORES Inc. (hereinafter, STORES), provider of the online shop creation service "STORES Online Shop," will begin supporting "atone," a buy now, pay later payment service offered by Net Protections, Inc., starting March 27, 2026.

With this integration, businesses using STORES Online Shop will be able to add atone as a payment method. This will cater to customers who do not own credit cards or prefer post-payment options, thereby preventing lost sales opportunities and contributing to increased revenue.

■Background

In the domestic e-commerce market, the market size for buy now, pay later (BNPL) payments is increasing year by year, estimated at approximately 1.53 trillion yen in FY2023 (up 21.5% from the previous year) and projected to expand to approximately 2.8 trillion yen by FY2028. Not only are non-credit card holders, such as young people and homemakers, using BNPL services, but credit card holders are also increasingly using them in conjunction with their cards for online shopping (※1). STORES Online Shop has responded to atone in an effort to maximize sales opportunities for businesses by expanding its diverse range of payment options.

※1: Yano Research Institute Survey on the Online Payment Service Market (2025)

■What can be achieved with "atone" support

1. Increased Sales by Preventing Lost Opportunities

By addressing the hassle of entering credit card information and meeting the needs of customers who prefer post-payment, it is possible to prevent abandonment during checkout, leading to increased sales.

2. Easy Addition with No Implementation Burden

No monthly or fixed fees are required (※2). It can be added directly from the STORES Online Shop administration screen without individual implementation procedures or development.

(※2) Payment processing fees will apply to the payment amount of each order.

3. Peace of Mind with No Risk of Unpaid Balances

STORES collaborates with Net Protections, Inc. to...