[ST Corp] 'Dinosaur Age Scent' Reed Diffuser, Developed with Fukui Prefecture, Released Exclusively in Hokuriku Region
ST Corp is launching a reed diffuser featuring their original 'Dinosaur Age Scent,' developed in partnership with Fukui Prefecture. It will be sold exclusively in the three Hokuriku prefectures starting late May. A portion of the proceeds will be donated to support dinosaur education in Fukui.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 19:30
- 🔍 Collected: May 22, 2026 at 11:01
- 🤖 AI Analyzed: May 22, 2026 at 13:00 (1h 58m after Collected)
ST Corp has announced the launch of the 'Dinosaur Age Scent' reed diffuser, a product utilizing an original fragrance developed in collaboration with Fukui Prefecture. It will be sold exclusively in the Hokuriku region, including Fukui, Ishikawa, and Toyama prefectures.
The fragrance lineup includes 'Dinosaur Earth,' 'Forest World,' and 'Thrilling Sky.' These scents are designed to recreate the atmosphere of the dinosaur era, intended for use as a souvenir that allows people to enjoy the world of dinosaurs in their daily lives, alongside memories of their travels.
Sales are scheduled to begin sequentially from late May at souvenir shops, tourist accommodation facilities, supermarkets, drugstores, home centers, and variety stores in the region. The price is open, with a retail price of approximately 3,850 yen (tax included).
A portion of the revenue from the sales of this product will be donated to Fukui Prefecture to support dinosaur-related educational and promotional activities.
Background of 'Dinosaur Age Scent' Development:
The 'Dinosaur Age Scent' was developed based on a comprehensive partnership agreement signed between ST Corp and Fukui Prefecture in August 2024. It is part of an initiative to promote 'scent branding' with the aim of regional revitalization and showcasing Fukui's charm.
The fragrance was created with the cooperation of Fukui Prefecture and the Fukui Prefectural Dinosaur Museum, utilizing the technology of ST Corp's 100% subsidiary, Code Me. It was designed with images of ancient forests, skies, and lands in mind.
Business Diffuser Rental Service:
Code Me also provides a commercial diffuser rental service to tourism and accommodation facilities in Fukui Prefecture, aiming to enhance the experiential value of facilities through spatial scent design.
The fragrance lineup includes 'Dinosaur Earth,' 'Forest World,' and 'Thrilling Sky.' These scents are designed to recreate the atmosphere of the dinosaur era, intended for use as a souvenir that allows people to enjoy the world of dinosaurs in their daily lives, alongside memories of their travels.
Sales are scheduled to begin sequentially from late May at souvenir shops, tourist accommodation facilities, supermarkets, drugstores, home centers, and variety stores in the region. The price is open, with a retail price of approximately 3,850 yen (tax included).
A portion of the revenue from the sales of this product will be donated to Fukui Prefecture to support dinosaur-related educational and promotional activities.
Background of 'Dinosaur Age Scent' Development:
The 'Dinosaur Age Scent' was developed based on a comprehensive partnership agreement signed between ST Corp and Fukui Prefecture in August 2024. It is part of an initiative to promote 'scent branding' with the aim of regional revitalization and showcasing Fukui's charm.
The fragrance was created with the cooperation of Fukui Prefecture and the Fukui Prefectural Dinosaur Museum, utilizing the technology of ST Corp's 100% subsidiary, Code Me. It was designed with images of ancient forests, skies, and lands in mind.
Business Diffuser Rental Service:
Code Me also provides a commercial diffuser rental service to tourism and accommodation facilities in Fukui Prefecture, aiming to enhance the experiential value of facilities through spatial scent design.
FAQ
「恐竜時代のかおり リードディフューザー」の販売エリアは？
福井県を中心とした石川県、富山県の北陸3県限定で販売されます。
どのような香りがラインナップされていますか？
「Dinosaur Earth（ダイナソーアース）」、「Forest World（フォレストワールド）」、「Thrilling Sky（スリリングスカイ）」の3種類です。
製品の価格はいくらですか？
価格はオープンで、店頭での実勢価格は税込み3,850円前後です。
この製品の収益はどのように使われますか？
収益の一部は福井県へ寄付され、恐竜に関する教育普及活動の支援に活用されます。
販売はいつから始まりますか？
2026年5月末より順次販売を開始する予定です。