Seminar on 'What Makes Anime Sell Overseas' to be Held on July 24, 2026 by Animation Journalist/Human Media/NEC/FP Brassam/Toms Entertainment!

What Makes Anime Sell Overseas

~Analyzing Global Demand and IP Deployment Success Conditions with Data~

[Speakers]

Animation Journalist

Naoshi Kazuto

Business Producer, Human Media Inc./ Part-time Lecturer, Network Information Department, Senshu University

Masahiro Hasegawa

Media & Content Data Business Consultant, Public Infrastructure DX Business Division, NEC Corporation

Koji Fukata

Executive Officer & Advisor for Overseas Entertainment Business, FP Brassam Inc.

Takatsu Kudo

Director, Senior Executive Officer & Head of Sales Division, Toms Entertainment Inc.

Koutarou Yoshikawa

[Date & Time]

July 24, 2026 (Fri) 3:00 PM - 5:00 PM

[Attendance Methods]

On-site Attendance Kioi Forum 4-1 Kioicho, Chiyoda-ku, New Otani Garden Court 1F

Archive Distribution (Available for 2 weeks, viewable at your convenience)

[Key Lecture Contents]

Japanese anime has become a content that dominates the global market. However, not all works hit overseas. How are big hits born? What is the difference between 'selling works' and 'non-selling works'?

In this seminar, experts who are well-versed in the structure of the anime industry, data analysts who analyze real data of overseas markets, and practitioners who handle IP overseas deployment and licensing businesses will gather to analyze 'why did that work sell overseas' from multiple angles. Focusing on the expansion of global distribution platforms, the structure of hits, and differences in demand by country and region, we will provide hints for decision-making based on practical insights, not relying on intuition or experience.

<1> How Japanese Anime Competes in the World Naoshi Kazuto 【15:00-15:10】

<2> Short Presentations by Panelists

I. Structure of the Japanese Anime Industry and Challenges of Overseas Deployment Masahiro Hasegawa 【15:10-15:20】

II. Reality of Anime Demand in Overseas Markets Koji Fukata 【15:20-15:30】

III. Practical Aspects of IP Deployment and Overseas Business ① Takatsu Kudo 【15:30-15:40】

IV. Practical Aspects of IP Deployment and Overseas Business ② Koutarou Yoshikawa 【15:40-15:50】

Break 【15:50-16:00】

<3> Panel Discussion & Q&A 【16:00-17:00】

1. Characteristics of works that hit in overseas markets 2. Differences in demand by country and region and how to perceive them 3. Impact of distribution platforms and future changes 4. Branching points of success and failure in IP deployment

*Some changes may occur.

[Moderator]

Naoshi Kazuto

[Panelists]

Masahiro Hasegawa/Koji Fukata/Takatsu Kudo/Koutarou Yoshikawa

[Inquiries]

New Social System Comprehensive Research Institute

4F, Zaimaxt West Shinbashi Building, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo

Email: info@ssk21.co.jp

TEL: 03-5532-8850

FAX: 03-5532-8851

URL: https://www.ssk21.co.jp

[About New Social System Comprehensive Research Institute (SSK)]

New Social System Comprehensive Research Institute (SSK) was established on December 6, 1996, and has been providing information services mainly through planning and hosting approximately 500 business seminars for corporations annually for over 28 years since its inception.

SSK seminars aim to quickly provide high-level management strategy information, marketing information, technology information, and others in a diversifying business environment, contributing to the creation of business opportunities.

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