Washoku Sato is launching a new TV commercial featuring its ambassador Nagi-chan Shibuya, starting April 15, 2026. Simultaneously, a "When you're hungry, let's go to Sato! Double Campaign" will be held on official X and the app. The new commercial also introduces a limited-time "All-you-can-eat natural bigeye tuna course," aiming to appeal to a wide range of customers.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 17:30
- 🔍 Collected: April 15, 2026 at 09:01
- 🤖 AI Analyzed: April 19, 2026 at 14:02 (101h 1m after Collected)
April 15, 2026 (Wednesday)~
▲Message from Nagi-chan Shibuya, celebrating her 5th year as ambassador
■Nagi-chan Shibuya celebrates her 5th year as Washoku Sato Ambassador!!
Washoku Sato, operating 201 stores nationwide, conducts various promotions utilizing TV commercials, newspaper flyers, its own app, in-store POPs, X, and Instagram, all in collaboration with ambassador Nagi-chan Shibuya. For fiscal year 2026, Nagi-chan Shibuya has been appointed as the Washoku Sato ambassador for the 5th consecutive year!! And, starting today, April 15 (Wednesday), a new TV commercial will begin airing, along with the simultaneous launch of the "When you're hungry, let's go to Sato! Double Campaign" on the official Washoku Sato app and X account!!
■2026 Spring/Summer New Commercial 'When you're hungry, let's go to Sato!'
This TV commercial features Nagi-chan Shibuya's line, "When you're hungry, let's go to Sato!" and introduces Washoku Sato's standard menu items such as Washoku set meals, noodle dishes, and all-you-can-eat options! Washoku Sato offers a wide variety of dishes to be enjoyed by customers of all ages, and the commercial conveys this variety, allowing viewers to feel the joy of choosing from the menu.
Furthermore, the commercial airing from April 15 (Wednesday) also introduces the limited-time "All-you-can-eat natural bigeye tuna course," currently available. This all-you-can-eat course, featuring natural bigeye tuna characterized by its rich umami and sweet fat, will be available for a limited period until late May.
In addition, the official Washoku Sato YouTube channel will release a web-exclusive version in addition to the TV broadcast version. Nagi-chan Shibuya's charming expressions as she deliciously savors each dish are sure to make viewers hungry!
▲TVCM "When you're hungry, let's go to Sato!"
【TVCM Overview】
■Broadcast Schedule: From April 15, 2026 (Wednesday)~
■Broadcast Regions: Kansai, Tokai, Shizuoka, Okayama
■Performer: Nagi-chan Shibuya
Nagi-chan Shibuya Ambassador Page: https://sato-res.com/sato/ambassador/
Washoku Sato Official YouTube: https://www.youtube.com/channel/UCcHaunHAlQ-sCGH5dEK8hyg
■Official X & App Simultaneous! "When you're hungry, let's go to Sato! Double Campaign" Held!!
To commemorate the broadcast of the new commercial, the "When you're hungry, let's go to Sato! Double Campaign" will be held on the official Washoku Sato X and app.
On official X, by following the Washoku Sato official account and reposting the campaign post, 100 winners will be selected by lottery to receive a 500 yen electronic coupon. On the official Washoku Sato app, by filling out the necessary information on the dedicated form within the app, 10 winners will be selected by lottery to receive a 5,000 yen meal ticket usable at Washoku Sato. This is a double campaign where applications are accepted from both X and the app! We look forward to your applications!
【When you're hungry, let's go to Sato! Double Campaign Overview】
■Application Period: Both from April 15, 2026 (Wednesday) to April 24, 2026 (Friday)
■Prizes:
・Official X: 500 yen electronic coupon for 100 winners by lottery
・Official App: 5,000 yen Washoku Sato meal ticket for 10 winners by lottery
■How to Apply:
・Official X: Follow Washoku Sato official account & repost campaign post
・Official App: Fill out necessary information on the dedicated form within the app (A registered email address with the Washoku Sato official app is required for application)
■About "Washoku Sato"
"Washoku Sato," operated by Sato Food Service Co., Ltd., is a Japanese family restaurant based on the concept of wanting everyone to spend their gathering time "more enjoyably, a little specially, and with smiles." To allow customers to enjoy authentic Japanese food at reasonable prices, we constantly strive to improve productivity through new sourcing and supplier development, menu development that maintains stable quality, and operational design. We are proud of our wide selection of dishes that satisfy a broad range of customers, including "Sato Shabu," "Sato Suki," and "Sato-style Yakiniku" (all-you-can-eat shabu-shabu, sukiyaki, and yakiniku), seasonal set meals, rice bowls, noodles, and children's menus.
Washoku Sato Official HP: https://sato-res.com/sato/
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