Taxi App S.RIDE Launches New Commercial Starring Masaki Suda, TV Broadcast to Start June 22

S.RIDE Inc., the provider of the taxi app 'S.RIDE®,' has released a new commercial, 'If You're Going Ahead,' starring actor Masaki Suda. The commercial was released today, Thursday, June 18, 2026, on the official S.RIDE YouTube channel and is being pre-screened on the taxi signage medium 'GROWTH.' The TV broadcast will commence on Monday, June 22, with online ads also scheduled to launch the same day. Set to a custom track by Umeda Cypher, the ad showcases the smart urban mobility experience offered by S.RIDE, which allows users to hail a taxi with a single slide.

New TV Commercial Concept and Highlights

The theme of this commercial, 'Urban Mover,' symbolizes a person who 'stays current, moves freely through the city, and continually self-updates.' Against a sophisticated urban backdrop, Suda is depicted using S.RIDE in various business and private scenarios, moving smoothly to his next destination, all captured in a high-contrast, clear, film-like visual style.

The commercial's music was written and composed by the hip-hop crew Umeda Cypher, resulting in a catchy track with memorable lyrics and an urban feel that complements the 'Urban Mover' concept.

New Commercial Storyline

The setting is a refined office district. As Suda finishes a meeting and performs the 'one-slide' action on the S.RIDE app, time and the city's noise seem to freeze around him, with only the taxi arriving for him moving smoothly. His effortless entry into the cab illustrates how one can move ahead smartly to the next destination, unswayed by the city's flow. The ad concludes with the message, 'If you're going ahead, S.RIDE,' reinforcing the advanced and smart mobility experience.

Commercial Overview

- Title: 'If You're Going Ahead' (15s & 30s versions) - Starring: Masaki Suda - Release Date: Thursday, June 18, 2026 - Release Media: Official S.RIDE YouTube Channel - Broadcast Start Dates: - Taxi Signage 'GROWTH': Thursday, June 18, 2026 - TV Commercial: Monday, June 22, 2026 - Online Ads: Monday, June 22, 2026

X Follow & Repost Campaign to Celebrate

To commemorate the new commercial, a follow and repost campaign will run on X from Monday, June 22. During the campaign period (June 22 - July 5), 50 participants who follow the official S.RIDE X account (@SRIDE_TAXI) and repost the designated campaign post will be randomly selected to win ¥10,000 in S.RIDE coupons.

Ad for Corporate Plan 'S.RIDE Biz' Launched

Starting Thursday, June 18, a video ad for the corporate plan 'S.RIDE Biz,' which centralizes dispatch, payment, and billing for corporate taxi use, will begin airing on the taxi signage medium 'GROWTH.' The ad highlights the features that support corporate DX and streamline expense reporting.

Interview with Masaki Suda

Suda described his impression of S.RIDE as 'smooth, effortless, and light,' and shared an anecdote about how the service was a lifesaver on a rainy day. He mentioned that he often uses his time in taxis for input, such as listening to music and reading.

Comments from Umeda Cypher

Members KOPERU, teppei, and peko commented that they focused on conveying the image of S.RIDE within a short timeframe, creating a track that evokes the feeling of moving briskly through the city.