S.RIDE Partners with Moplus to Create New Mobility Value Combining Autonomous Driving and In-Vehicle Entertainment
S.RIDE and Moplus have announced a partnership to develop new mobility experiences by integrating autonomous driving technology with in-vehicle entertainment. As a first step, they will showcase an immersive entertainment experience at the 'CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026' in Yokohama, featuring advanced technologies from the Sony Group.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
S.RIDE Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Yohei Hashimoto; hereinafter 'S.RIDE'), provider of the taxi app 'S.RIDE®,' is partnering with Moplus Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ken Yanase; COO: Kazuaki Nakagawa; hereinafter 'Moplus'), a company advancing the social implementation of mobility services utilizing autonomous driving and EVs. The partnership aims to create new value in mobility by combining autonomous driving with in-vehicle entertainment for future autonomous mobility services.
As the first step in this collaboration, the companies will host an experiential exhibit of immersive in-vehicle entertainment, designed for the future era of autonomous driving, at 'CENTRAL FIELD' (Rinko Park), one of the venues for the 'CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026' (hereinafter 'CENTRAL'), held in the Minato Mirai district of Yokohama from Friday, April 3, to Sunday, April 5, 2026. Through this partnership, S.RIDE will further promote its 'S.RIDE Entertainment Mobility Concept,' which aims to add high value to mobility spaces, as well as its initiatives in the autonomous driving sector.
Background and Objectives
S.RIDE has been conducting business verification projects that fuse mobility with entertainment. In October 2024, the company operated the immersive horror tour 'Urban Legend Taxi.' Furthermore, at 'CENTRAL,' starting April 3, 2026, it plans to conduct demonstration runs of entertainment experiences utilizing autonomous driving technology from Movies Inc. and immersive experience technologies from various Sony Group companies, thereby making these initiatives more concrete.
With the future proliferation of autonomous driving technology, mobility is expected to evolve from a mere means of transportation into a new experiential space. To further advance the 'S.RIDE Entertainment Mobility Concept' and its initiatives in the autonomous driving field, S.RIDE is partnering with Moplus, which is working on the practical application of autonomous mobility services.
Showcasing Immersive In-Vehicle Entertainment for the Autonomous Driving Era at 'CENTRAL'
At Rinko Park, one of the CENTRAL venues, the companies will hold an experiential exhibit using a 10-passenger EV for mobility services provided by Moplus as the first phase of this partnership.
This exhibit is a concept display that envisions the possibilities of future in-vehicle spaces in the era of autonomous driving. Inside the spacious EV, advanced technologies—including Sony’s 'Spatial Reality Display' for glasses-free 3D viewing, spatial audio, and the 'Tensor Valve™' scent control technology—are combined to provide an immersive in-vehicle entertainment experience featuring the IP of the band 'Kessoku Band' from the anime 'Bocchi the Rock!'.
Additionally, this exhibit allows visitors to experience a portion of the entertainment provided during the demonstration runs of autonomous vehicles scheduled in the Minato Mirai area during the same period. Through this, the companies propose the value of a new mobility experience where cutting-edge technology fuses autonomous driving with immersive entertainment.
[Exhibit Overview]
- Location: CENTRAL FIELD (Rinko Park)
- Dates and Times:
Friday, April 3, 2026: 12:00 - 19:30
Saturday, April 4, 2026: 11:00 - 19:30
Sunday, April 5, 2026: 11:00 - 19:30
- Participation Fee: Free (Admission to the CENTRAL FIELD area is free)
- Experience Content: An immersive in-vehicle entertainment experience inside a Moplus-provided mobility EV, combining Sony Group's immersive technologies with the 'Kessoku Band' IP from the anime 'Bocchi the Rock!'. Commemorative boarding cards will be distributed in limited quantities on a first-come, first-served basis.
*This exhibit is linked to the autonomous vehicle demonstration project announced by S.RIDE on March 23, 2026, and introduces a portion of that in-vehicle entertainment experience.
[Company Profiles]
■ S.RIDE Inc.
Address: 5F Shiodome City Center, 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo
Established: May 31, 2018
Representative: Yohei Hashimoto, President & CEO
Business: Provision of the taxi app 'S.RIDE' and planning, development, and service provision of dispatch software and systems for taxi operators.
Website: https://www.sride.jp/jp/
■ Moplus Inc.
Address: 11F KANDA SQUARE, 2-2-1 Kanda Nishiki-cho, Chiyoda-ku, Tokyo (within WeWork)
Established: March 3, 2025
Representatives: Ken Yanase (CEO), Kazuaki Nakagawa (COO)
Business: 1. Mobility service business 2. Energy-related service business utilizing EVs
Website: https://www.moplus.co.jp/
About the Taxi App 'S.RIDE'
Taxi App 'S.RIDE' https://www.sride.jp/jp/
A taxi app developed using AI and IT technology from the Sony Group.
Supported Areas: https://www.sride.jp/jp/area/
Miyagi, Ibaraki, Saitama, Chiba, Tokyo, Kanagawa, Shizuoka, Aichi, Ishikawa, Osaka, Kumamoto Prefectures.
Main App Features:
- Taxi dispatch for individuals and corporations (Call now / Reservations (including flat-rate airport fares) / Pre-determined fares)
- Smooth online payment via the app by pre-registering credit cards
- 'S.RIDE WALLET' for online payment via in-vehicle tablets even when hailing a taxi on the street
- Integration with expense settlement programs / Electronic receipt issuance via email
Supported Payments: S.RIDE Biz / Visa / Mastercard / JCB / American Express / Diners Club / Apple Pay / CAB CARD Mobile Payment
App Download:
App Store: https://apps.apple.com/jp/app/id1458325928
Google Play: https://play.google.com/store/apps/details?id=jp.sride.userapp
* 'S.RIDE' is a registered trademark of S.RIDE Inc.
As the first step in this collaboration, the companies will host an experiential exhibit of immersive in-vehicle entertainment, designed for the future era of autonomous driving, at 'CENTRAL FIELD' (Rinko Park), one of the venues for the 'CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026' (hereinafter 'CENTRAL'), held in the Minato Mirai district of Yokohama from Friday, April 3, to Sunday, April 5, 2026. Through this partnership, S.RIDE will further promote its 'S.RIDE Entertainment Mobility Concept,' which aims to add high value to mobility spaces, as well as its initiatives in the autonomous driving sector.
Background and Objectives
S.RIDE has been conducting business verification projects that fuse mobility with entertainment. In October 2024, the company operated the immersive horror tour 'Urban Legend Taxi.' Furthermore, at 'CENTRAL,' starting April 3, 2026, it plans to conduct demonstration runs of entertainment experiences utilizing autonomous driving technology from Movies Inc. and immersive experience technologies from various Sony Group companies, thereby making these initiatives more concrete.
With the future proliferation of autonomous driving technology, mobility is expected to evolve from a mere means of transportation into a new experiential space. To further advance the 'S.RIDE Entertainment Mobility Concept' and its initiatives in the autonomous driving field, S.RIDE is partnering with Moplus, which is working on the practical application of autonomous mobility services.
Showcasing Immersive In-Vehicle Entertainment for the Autonomous Driving Era at 'CENTRAL'
At Rinko Park, one of the CENTRAL venues, the companies will hold an experiential exhibit using a 10-passenger EV for mobility services provided by Moplus as the first phase of this partnership.
This exhibit is a concept display that envisions the possibilities of future in-vehicle spaces in the era of autonomous driving. Inside the spacious EV, advanced technologies—including Sony’s 'Spatial Reality Display' for glasses-free 3D viewing, spatial audio, and the 'Tensor Valve™' scent control technology—are combined to provide an immersive in-vehicle entertainment experience featuring the IP of the band 'Kessoku Band' from the anime 'Bocchi the Rock!'.
Additionally, this exhibit allows visitors to experience a portion of the entertainment provided during the demonstration runs of autonomous vehicles scheduled in the Minato Mirai area during the same period. Through this, the companies propose the value of a new mobility experience where cutting-edge technology fuses autonomous driving with immersive entertainment.
[Exhibit Overview]
- Location: CENTRAL FIELD (Rinko Park)
- Dates and Times:
Friday, April 3, 2026: 12:00 - 19:30
Saturday, April 4, 2026: 11:00 - 19:30
Sunday, April 5, 2026: 11:00 - 19:30
- Participation Fee: Free (Admission to the CENTRAL FIELD area is free)
- Experience Content: An immersive in-vehicle entertainment experience inside a Moplus-provided mobility EV, combining Sony Group's immersive technologies with the 'Kessoku Band' IP from the anime 'Bocchi the Rock!'. Commemorative boarding cards will be distributed in limited quantities on a first-come, first-served basis.
*This exhibit is linked to the autonomous vehicle demonstration project announced by S.RIDE on March 23, 2026, and introduces a portion of that in-vehicle entertainment experience.
[Company Profiles]
■ S.RIDE Inc.
Address: 5F Shiodome City Center, 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo
Established: May 31, 2018
Representative: Yohei Hashimoto, President & CEO
Business: Provision of the taxi app 'S.RIDE' and planning, development, and service provision of dispatch software and systems for taxi operators.
Website: https://www.sride.jp/jp/
■ Moplus Inc.
Address: 11F KANDA SQUARE, 2-2-1 Kanda Nishiki-cho, Chiyoda-ku, Tokyo (within WeWork)
Established: March 3, 2025
Representatives: Ken Yanase (CEO), Kazuaki Nakagawa (COO)
Business: 1. Mobility service business 2. Energy-related service business utilizing EVs
Website: https://www.moplus.co.jp/
About the Taxi App 'S.RIDE'
Taxi App 'S.RIDE' https://www.sride.jp/jp/
A taxi app developed using AI and IT technology from the Sony Group.
Supported Areas: https://www.sride.jp/jp/area/
Miyagi, Ibaraki, Saitama, Chiba, Tokyo, Kanagawa, Shizuoka, Aichi, Ishikawa, Osaka, Kumamoto Prefectures.
Main App Features:
- Taxi dispatch for individuals and corporations (Call now / Reservations (including flat-rate airport fares) / Pre-determined fares)
- Smooth online payment via the app by pre-registering credit cards
- 'S.RIDE WALLET' for online payment via in-vehicle tablets even when hailing a taxi on the street
- Integration with expense settlement programs / Electronic receipt issuance via email
Supported Payments: S.RIDE Biz / Visa / Mastercard / JCB / American Express / Diners Club / Apple Pay / CAB CARD Mobile Payment
App Download:
App Store: https://apps.apple.com/jp/app/id1458325928
Google Play: https://play.google.com/store/apps/details?id=jp.sride.userapp
* 'S.RIDE' is a registered trademark of S.RIDE Inc.