S.RIDE Starts Operation of Anime 'Rilakkuma' Collaboration Taxis

S.RIDE Inc. is launching a limited-time collaboration taxi service in Tokyo from April 6th to May 10th, 2026, to commemorate the anime 'Rilakkuma'. Four uniquely wrapped taxis featuring Rilakkuma characters will operate, and users can dispatch them via the S.RIDE app, which will display special icons. A special CM featuring Rira Ikuta will also be shown on the in-car signage 'GROWTH'.
campaignNQ 100/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 4, 2026 at 01:00
  • 🔍 Collected: April 3, 2026 at 17:09
  • 🤖 AI Analyzed: April 18, 2026 at 02:48 (345h 38m after Collected)

　Taxi app 'S.RIDE' provided by S.RIDE Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Yohei Hashimoto) will operate a total of 4 collaboration taxis with special wrapping in Tokyo (23 wards, Musashino/Mitaka areas) for a limited time from April 6th (Monday) to May 10th (Sunday), in commemoration of the broadcast start of the anime 'Rilakkuma'.

　During the period, four types of vehicles, each designed with 'Rilakkuma,' 'Korilakkuma,' 'Kiiroitori,' and 'Chairoikoguma,' will be running in Tokyo. Designated dispatch of these vehicles is possible through the 'S.RIDE' taxi app, and limited icons matching each wrapping design will be displayed on the dispatch screen within the app.

　Additionally, on the taxi signage media 'GROWTH' installed in the rear seats, a commercial video featuring narration by Rira Ikuta, who is in charge of narration and the theme song for this work, will be broadcast for a limited time*.

※Broadcast Period: Monday, April 6, 2026 ~ Sunday, April 12, 2026, and Monday, May 4, 2026 ~ Sunday, May 10, 2026

By tapping the anime 'Rilakkuma' icon in the upper right of the taxi app 'S.RIDE' screen and selecting the limited vehicle, dispatch is possible.

Outline of Anime 'Rilakkuma' Collaboration Taxi Operation

  • Location: Tokyo's 23 wards, Musashino/Mitaka areas

  • Operation Period: Monday, April 6, 2026 ~ Sunday, May 10, 2026

  • Target Vehicles: Total of 4 vehicles (Daiwa Motor Transportation Co., Ltd.)

Plan 1.　　　Four types of collaboration taxis wrapped with Rilakkuma and friends will run.

Plan 2.　　　Collaboration taxis can be specially dispatched via the taxi app 'S.RIDE'.

　　　　　　Limited icons will be displayed on the app.

Plan 3.　　　On the taxi signage media 'GROWTH', a special CM video featuring Rira Ikuta, who handles narration and the theme song, will be broadcast.

About "Rilakkuma"

Begins airing on TBS at 9:25 AM on Saturday, April 4th!

Everyday, 'Rilakkuma' by your side, this time jumping out of everyday life into the gently spreading animated world. A moment that makes your heart feel light. Wherever you are, whatever you're doing, Rilakkuma is by your side. A new, exciting story is coming to life. In the spring of 2026, please come and meet 'Rilakkuma'.

Official Website: https://www.rilakkuma-anime.com/

■What is the taxi app 'S.RIDE'

Taxi app 'S.RIDE' https://www.sride.jp/jp/ 
A taxi app developed using Sony Group's AI and IT technologies

Supported Areas: https://www.sride.jp/jp/area/ 
Miyagi Prefecture/Ibaraki Prefecture/Saitama Prefecture/Chiba Prefecture/Tokyo/Kanagawa Prefecture/Shizuoka Prefecture/Aichi Prefecture/Ishikawa Prefecture/Osaka Prefecture/Kumamoto Prefecture

Main App Features:
・Taxi dispatch for individuals and corporations (call now / reservation (including airport fixed fare) / pre-determined fare)
・Smooth online payment from the app by pre-registering a credit card
・S.RIDE WALLET (allows online payment from in-vehicle tablet even for rides from cruising taxis)
・Integration with expense settlement programs / Issuance of electronic receipts via email
Supported Payments: S.RIDE Biz / Visa / Mastercard / JCB / American Express /Diners Club / Apple Pay /
CAB CARD mobile payment
App DL：
App Store: https://apps.apple.com/jp/app/id1458325928 
Google Play: https://play.google.com/store/apps/details?id=jp.sride.userapp

■S.RIDE Inc.

Company Name: S.RIDE Inc.

Address: Shiodome City Center 5F, 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo

Established: May 31, 2018

Representative: Yohei Hashimoto

Business Content: Planning, development, and service provision of taxi app 'S.RIDE' and dispatch software/systems for taxi operators, etc.

Site URL: https://www.sride.jp/jp/

YouTube: https://www.youtube.com/channel/UC7Pwhc_HOfiqZzmbAAi5WpA

Facebook: https://www.facebook.com/S.RIDE.TAXI

X(Twitter): https://x.com/SRIDE_TAXI

Instagram: https://www.instagram.com/s.ride_official_/

※“S.RIDE”(Esuraido) is a registered trademark of S.RIDE Inc.

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