Disaster Preparedness: Over 70% Have Basic Supplies, Yet Less Than 1% Feel Fully Prepared
Alulu Mall, operated by System Research Co., Ltd., surveyed men and women aged 30–69 across Japan regarding disaster preparedness. Results show that while over 70% have basic supplies like water and emergency food, less than 1% feel their disaster measures are 'sufficient.' The study suggests that defining and visualizing the 'minimum essentials' based on household needs is now more important than just having basic supplies.
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- 📰 Published: May 28, 2026 at 13:00
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Alulu Mall, operated by System Research Co., Ltd. (HQ: Nagoya, Aichi Prefecture), conducted a nationwide survey on disaster preparedness among men and women aged 30 to 69.
The results revealed that over 70% of respondents have basic supplies such as water and emergency food. However, less than 1% of respondents felt their disaster preparedness was 'fully sufficient.' While the prevalence of basic preparations is increasing, there remains a lingering sense of anxiety that they are 'not quite enough.'
## Survey Results
### Less than 1% feel 'fully prepared'
When asked about the level of their household's disaster preparedness, less than 1% answered 'fully prepared.' In contrast, 26.8% said they were 'somewhat prepared,' while 32.8% felt they were 'not very prepared.' This indicates that disaster preparedness is not a binary choice of doing it or not; many people have some supplies but feel they fall short of being sufficient.
### Over 70% implement basic measures
When asked about actual disaster prevention measures taken, 76.7% reported having 'lights/chargers,' and 75.3% reported having 'water/emergency food,' with basic measures exceeding 70%. In contrast, measures such as 'preparation tailored to family needs' (23.3%), 'confirming family contact methods' (30.7%), and 'regular checking of expiration dates/batteries' (34.7%) remained lower.
### Gaps between perceived 'peace of mind' and actual preparation
When asked about what level of preparation provides peace of mind, basic items like water, food, and lights showed high actual implementation rates. However, items such as 'tailoring to family,' 'confirming with family,' and 'regular reviews' showed a trend where the perceived importance for peace of mind far exceeded actual practice. The largest gaps were found in 'preparation tailored to family,' 'confirming contact methods,' and 'regular checks.'
### 'Doing just enough for now' is the most common sentiment
When asked about their current mindset regarding disaster preparedness, the most common response (38.7%) was, 'I've done some, so it's okay for now,' followed by 'I'm concerned but putting it off' (28.7%).
### Need for a 'minimum essentials set'
When asked what would help reduce anxiety regarding disaster preparedness, 56.7% chose a 'minimum essentials set.' It seems that the difficulty in determining what constitutes the 'minimum required for safety' is a major source of anxiety, rather than not knowing where to start.
### Moving from 'having supplies' to 'knowing if it's enough'
This survey revealed that while basic preparations are spreading, anxiety remains. Going forward, simply acquiring disaster supplies is not enough; it will be important to provide clear guidance on how much is 'enough' based on family size, age, and lifestyle.
The results revealed that over 70% of respondents have basic supplies such as water and emergency food. However, less than 1% of respondents felt their disaster preparedness was 'fully sufficient.' While the prevalence of basic preparations is increasing, there remains a lingering sense of anxiety that they are 'not quite enough.'
## Survey Results
### Less than 1% feel 'fully prepared'
When asked about the level of their household's disaster preparedness, less than 1% answered 'fully prepared.' In contrast, 26.8% said they were 'somewhat prepared,' while 32.8% felt they were 'not very prepared.' This indicates that disaster preparedness is not a binary choice of doing it or not; many people have some supplies but feel they fall short of being sufficient.
### Over 70% implement basic measures
When asked about actual disaster prevention measures taken, 76.7% reported having 'lights/chargers,' and 75.3% reported having 'water/emergency food,' with basic measures exceeding 70%. In contrast, measures such as 'preparation tailored to family needs' (23.3%), 'confirming family contact methods' (30.7%), and 'regular checking of expiration dates/batteries' (34.7%) remained lower.
### Gaps between perceived 'peace of mind' and actual preparation
When asked about what level of preparation provides peace of mind, basic items like water, food, and lights showed high actual implementation rates. However, items such as 'tailoring to family,' 'confirming with family,' and 'regular reviews' showed a trend where the perceived importance for peace of mind far exceeded actual practice. The largest gaps were found in 'preparation tailored to family,' 'confirming contact methods,' and 'regular checks.'
### 'Doing just enough for now' is the most common sentiment
When asked about their current mindset regarding disaster preparedness, the most common response (38.7%) was, 'I've done some, so it's okay for now,' followed by 'I'm concerned but putting it off' (28.7%).
### Need for a 'minimum essentials set'
When asked what would help reduce anxiety regarding disaster preparedness, 56.7% chose a 'minimum essentials set.' It seems that the difficulty in determining what constitutes the 'minimum required for safety' is a major source of anxiety, rather than not knowing where to start.
### Moving from 'having supplies' to 'knowing if it's enough'
This survey revealed that while basic preparations are spreading, anxiety remains. Going forward, simply acquiring disaster supplies is not enough; it will be important to provide clear guidance on how much is 'enough' based on family size, age, and lifestyle.
FAQ
What percentage of people responded that disaster preparedness measures are 'fully in place'?
According to the survey results, less than 1% of people responded that disaster preparedness measures are 'fully in place'.
Which disaster preparedness measures have the highest implementation rates?
The highest implementation rates are for 'preparing a flashlight and charger' at 76.7% and 'preparing water and emergency food' at 75.3%, with basic preparations exceeding 70%.
Which disaster preparedness measures are prone to gaps between perceived and actual implementation rates?
There are gaps of over 30% in areas such as 'customized preparations for family members,' 'confirming communication methods with family,' and 'regular checks of expiration dates and batteries.'
What is the most common attitude toward current disaster preparedness measures?
The most common response is 'partially in place, so it's good enough,' at 38.7%.
What is needed to reduce anxiety about disaster preparedness?
The most selected option is 'a set that meets minimum standards' at 56.7%, suggesting that difficulty in judging minimum standards may be a source of anxiety.