The 'Searching Experience' is as Strongly Supported as 'Instant Buying' in the Era of Time Efficiency: EC Shopping Trends

System Research Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture), which operates 'Alulu' (hereinafter referred to as Alulu Mall), a marketplace for original creations, conducted a survey on 'The Value of EC Shopping' targeting men and women aged 20 to 59 nationwide.

This survey found that while the 'searching experience' is supported as having equal value to 'instant buying' in online purchases, the greatest enjoyment and satisfaction are concentrated in the 'searching and selecting process' leading up to the purchase. A key characteristic of this survey's results is that even in an era where time efficiency is emphasized, the 'experience of finding it yourself' garners strong support. Survey Results

A Majority of Users Find Online Shopping Enjoyable

When asked, 'Is online shopping enjoyable?',

Sometimes: 52.0% Often: 21.0%

73.0% of respondents answered that it is enjoyable.

This indicates that EC is widely perceived as a 'place to feel enjoyment'. First, the premise that enjoyment exists in online purchasing was clearly confirmed. ■ EC Enjoyment is Concentrated in 'Finding', 'Selecting', and 'Searching'

When asked, 'What are the reasons you feel enjoyment and pleasure when shopping online?',

Finding the desired product: 61.0% Time spent comparing and selecting: 52.1% Time spent searching for products: 50.0%

were ranked at the top.

All of these are concentrated in exploratory behaviors such as 'searching, comparing, and finding', suggesting that the appeal of the EC experience strongly lies in the pre-purchase process. ■ The Highest Satisfaction is 'The Moment You Find What You Want'