70% Want to Incorporate Spring Fashion: High Motivation to Enjoy the Season Despite a Short Spring

"Alulu Mall," a creative goods marketplace operated by System Research Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture), conducted a survey on "spring fashion" targeting women aged 20 to 50 across Japan. The survey results show that while many people feel this year's spring will be short, 70% of respondents still want to incorporate a spring-like feel into their fashion. Furthermore, respondents cited various ways to do so, such as through colors, clothing items, and materials, demonstrating a broad desire to enjoy the season. Survey Results ■ Over 70% feel this year's spring will be "short" When asked if they feel spring will be short this year: Somewhat feel so: 47.5% Strongly feel so: 28.0% Over 70% of the total respondents feel that spring will be short this year, with many expressing awareness of changes in the progression of the seasons. ■ Even with a short spring, 70% want to "incorporate spring" When asked if they want to incorporate a spring-like feel into their fashion despite feeling that spring is short: Somewhat agree: 54.0% Strongly agree: 16.0% 70% of respondents answered that they want to incorporate spring into their fashion. Even if the actual spring season feels short, there is a strong desire to enjoy the sense of the season. ■ Most people incorporate spring through "color"