"Creative Mall Alulu" (hereinafter referred to as Alulu Mall), operated by System Research Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture), conducted a survey on "clothes kept during decluttering" targeting men and women aged 20 to 50 across Japan.
The survey results revealed that people tend to keep clothes they wear daily rather than clothes that were expensive. In particular, there is a clear trend toward prioritizing practicality, such as comfort and versatility. Survey Results ■ "Condition" and "Frequency of Use" are the Top Criteria for Keeping Clothes When asked about the "criteria for deciding which clothes to keep," the most common responses were: Is it still in good condition?: 57.1% Do I wear it often?: 54.0%
Both the physical condition ("can it still be worn?") and the actual usage ("am I actually wearing it?") are prioritized, suggesting that realistic utility is a more important decision-making factor than the price of the item. ■ Approximately 60% of People Choose "Frequently Worn Clothes" Over "Expensive Clothes" When asked, "If you had to choose between a piece of clothing that cost over 10,000 yen but is rarely worn, and a piece that cost around 3,000 yen but is worn frequently, which would you keep?"...
FACT BOX
- Source: PR Times
- Category: News