No Dedicated App Required! SPICE WebAR, a BtoB AR Solution that Adds New Experiential Value to Promotional Tools and Novelty Goods with Just a Smartphone Web Browser and Camera, is Released

Spice Co., Ltd. (President and CEO: Ryota Okada, Headquarters: Akasaka, Minato-ku, Tokyo) released "SPICE WebAR," a BtoB AR solution that operates based on a web browser, on March 31, 2026.

What is "SPICE WebAR"? "SPICE WebAR" is an AR system that can be experienced without any dedicated app download, using only a smartphone's standard browser and camera function. By simply holding a smartphone over an image printed on existing promotional tools or goods, 3D characters can pop out, or exclusive videos can play, offering surprises unique to digital experiences. For example, it can be introduced to most promotional tools and goods that can be printed, such as acrylic stands, posters, T-shirts, postcards, and tourist information boards. Therefore, companies of any business type can utilize it for their promotional activities. This service is available to any company looking to "add new value to promotional tools and novelty goods" or "showcase character IPs more attractively."

Three Strengths of "SPICE WebAR" 1: Overwhelmingly Low Barrier to Entry Since no app is required, users can instantly experience AR by simply scanning a QR code. The process to experience it is extremely easy, which can significantly reduce user drop-off rates. Furthermore, it can be experienced on any smartphone or tablet with a camera, allowing all users to have an equal experience.

2: Cost-Effective Promotion Compared to existing AR app development, it allows for the realization of innovative and attractive promotions at a reduced production cost. If your company already possesses 3D data or motion data for characters, it can be introduced at an even lower cost. Additionally, if you provide your own server, continuous promotional deployment is possible without time limitations.

3: Total Production Only Possible with "SPICE" Leveraging nearly 40 years of expertise cultivated at the forefront of advertising production since its founding, SPICE can offer one-stop proposals not only for the AR system but also for character design, 3D model creation, motion capture recording, and even the manufacturing of the goods themselves. We support companies' promotions from various angles.

Exhibition at "The 73rd International Premium Incentive Show Spring 2026" We will be demonstrating "SPICE WebAR" at "The 73rd International Premium Incentive Show Spring 2026," which will be held for three days from Wednesday, April 8, 2026, to Friday, April 10, 2026. Details here: https://www.pishow.com/73pi/ At our booth on the day, you can easily experience AR content by scanning a QR code with your smartphone's camera and then scanning an image of our company's character "Cardamom" located within the booth. We will also be exhibiting demos integrated into actual acrylic stands and tumblers. Our system development staff will also be at the booth, so please feel free to consult us regarding IP utilization or implementation.

Company Overview Company Name: Spice Co., Ltd. President and CEO: Ryota Okada Established: 1984 Capital: 51 million yen Number of Employees: 242 Address: Daiwa Akasaka Building 7F, 2F, 3F, 2-14-5 Akasaka, Minato-ku, Tokyo Business Activities: Graphic, Web, Video, 3DCG production, XR content development, Motion capture system sales

WEB Corporate Site: https://spice-group.jp/ Motion Capture Business Division: https://mocap.jp/ R&D Division: https://spice-group.jp/lab/