SoVeC Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Mamoru Kamikawa; hereinafter "SoVeC") has been providing "XR CHANNEL"*², a location-based AR app equipped with high-precision location recognition and robustness, utilizing Visual Positioning System (hereinafter "VPS")*¹ technology. We are now commencing the provision of "XR CHANNEL Web Edition," a web-based AR solution that can be used without an app, similar to "XR CHANNEL," while leveraging Sony Corporation's VPS technology.
**Background**
In recent years, web-based AR has garnered attention due to advancements in browser technology and device performance.
However, challenges remained in achieving high-precision location positioning, often limiting expressions to simple effects, making it difficult to realize XR expressions strongly linked to real space.
SoVeC has overcome these challenges by extending the high-precision location recognition technology cultivated in the app version of "XR CHANNEL" to the web, thereby realizing XR experiences where real space and digital content link and interact spatially on the web.
**Technical Features of "XR CHANNEL Web Edition"**
1. Web-based XR Experience with High-Precision VPS
Through high-precision VPS technology, it realizes XR expressions where real space and AR content link and interact spatially, providing immersive web-based XR experiences both indoors and outdoors.
2. High Adoptability with No App Required
No dedicated app download or installation is necessary; XR experiences can be initiated instantly via QR code or URL. This enables low-burden implementation for users in tourism circulation measures and event introductions.
3. Web-Based Design Excellent for Inbound Tourism
Being web-based, it is less affected by restrictions caused by varying app stores across countries and regions, allowing for the smooth provision of XR experiences to a wide range of users, including international visitors to Japan.
**Anticipated Application Areas**
- Tourism and regional promotion targeting inbound customers - XR productions in urban and indoor/outdoor spaces - Space-linked XR experiences at exhibitions and events, etc.
**Implementation Cases**
- Shikoku Transport Bureau "Survey Project for Developing an Environment to Receive Inbound Foreign Tourists Utilizing XR" (September to December 2025)
In the Obihiro Shopping Street in the central urban area of Kochi City, "XR Street Lens in Obiyamachi" was provided, where users could point their smartphones at target stores, and an XR staff member would appear to introduce recommended products and services in multiple languages.
Press Release: https://prtimes.jp/main/html/rd/p/000000102.000045734.html
- JR East "Wider Shinagawa Area Launch! Nostalgic Yamanote Line & Tokyo Monorail XR" (March to September 2026)
In Oimachi and Hamamatsucho, nostalgic train cars are reproduced in high-definition 3DCG, providing a powerful web-based AR train experience. (Scheduled to run until September 30)
Press Release: https://prtimes.jp/main/html/rd/p/000000115.000045734.html
**Future Developments**
SoVeC will continue to provide an environment where XR experiences utilizing VPS technology can be enjoyed more easily through "XR CHANNEL Web Edition." Additionally, for the app version "XR CHANNEL," we will continue to provide high-quality XR experiences unique to mobile apps.
"XR CHANNEL Web Edition": https://www.sovec.net/xrchannel/webedition/
"XR CHANNEL": https://www.sovec.net/xrchannel/
If you wish for a detailed individual explanation or demo experience of "XR CHANNEL Web Edition," please contact us via the link below.
- Inquiry Contact: https://www.sovec.net/xrchannel/contact/inquiry/
SoVeC Inc.'s mission is to "evolve communication through the power of technology," pursuing solution provision and the creation of new customer experiences in the digital communication domain.
*¹ VPS (Visual Positioning System)
A technology that identifies high-precision location information, including orientation and direction, by matching a 3D map (3D mesh) that serves as a digital twin of the real world with images captured through cameras mounted on smartphones or smart glasses.
*² "XR CHANNEL"
Developed by SoVeC Inc., V
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: XR CHANNEL Web Edition / XR CHANNEL