SoVeC Inc. (Headquarters: Minato-ku, Tokyo; President: Mamoru Kamikawa; hereinafter 'SoVeC') will provide a special experience utilizing its location-based AR app 'XR CHANNEL' and 'Naked-eye 3D Experience' for the 'NURO' promotion conducted by Sony Network Communications Inc. at K-Arena Yokohama.
This initiative combines 'XR CHANNEL'—a location-based AR app that displays AR in everyday spaces using Visual Positioning System (VPS) technology—with a 'Naked-eye 3D Experience' that allows viewers to experience stereoscopic images on standard large displays without the need for VR goggles or other devices. Together, these create new experience value at the 'NURO' booth at the K-Arena Yokohama special venue.
### K-Arena Yokohama Special Venue 'NURO' Booth
#### 1. AR Experience: 'Super Giant' 3D Chanmina Appears! By downloading the 'XR CHANNEL' app and pointing a smartphone at K-Arena Yokohama, a giant 3D version of artist Chanmina will appear in AR, welcoming visitors to the 'CENTRAL' event with a finger heart.
Using the latest 3D technology, delicate facial expressions, clothing textures, and light reflections are realistically reproduced. Furthermore, SoVeC's VPS technology enables overwhelming high-precision position recognition, realizing AR effects that blend naturally into reality.
**[How to Experience]** 1. Download the 'XR CHANNEL' app. 2. Download the relevant content within the app. 3. Point the camera at K-Arena Yokohama. The experience starts once position recognition is complete.
#### 2. Naked-Eye 3D Experience: Meet the 'Super Realistic' Chanmina! A photo-realistic 3D Chanmina will emerge on a large display set up within the 'NURO' booth, providing a surprise as if the artist herself were present. Sony's technology allows for stereoscopic images on standard displays without headsets. The 3D rendering adjusts in real-time based on the viewer's position, providing a tangible sense of presence.
### Event Overview - Name: CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 - Period: April 3 (Fri), 4 (Sat), 5 (Sun), 2026 - Venue: K-Arena Yokohama and surrounding locations in Minato Mirai, Yokohama. - Official Site: https://central-fest.com/s/central/
SoVeC Inc., under the mission of 'evolving communication with the power of technology,' pursues the provision of solutions in the digital communication domain and the creation of new customer experiences.
*1 VPS (Visual Positioning System): A technology that identifies high-precision position and orientation by matching 3D maps (digital twins) of the real world with images from cameras on smartphones or smart glasses. *2 XR CHANNEL: Japan's first location-based AR app utilizing VPS technology to recognize city depth, developed by SoVeC.
FACT BOX
- Source: PR TIMES
- Category: News