Sleep Wellness Brand Sott Holds First Pop-Up Store at Nihonbashi Mitsukoshi Main Store

Sott Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture, Representative Director: Mai Takahashi, hereinafter "Sott"), which develops wellness care products that accompany moments before sleep through scent, will hold a POP UP store at "Cocochii SHOP" within the wellness event "BE:STYLE FES. – Mitsukoshi Wellness Beauty –" held at Nihonbashi Mitsukoshi Main Store.

This POP UP will officially launch the brand's first new product, "Craft Herbal Tea." In addition to the pillow mist and bath salts that have been developed so far, it proposes a time for the mind and body to relax through the new approach of "drinking."

[Store Details]

- Event Name: BE:STYLE FES. — Mitsukoshi Wellness Beauty —

- Venue: Nihonbashi Mitsukoshi Main Store, Main Building 1st Floor, Central Hall, "Cocochii SHOP"

- Period: July 15, 2026 (Wed) – July 21, 2026 (Tue) 10:00 AM – 7:30 PM

View Details

Delivering breathing room through "drinking time"

Sott is a wellness brand born with the concept of "A moment of breathing room in a busy daily life."

For modern people who tend to put themselves last, caught up in work, housework, and appointments, we have developed self-care items that can be naturally incorporated into daily life, such as pillow mist and bath salts, by incorporating the power of natural scents, including Tohoku-grown hops.

By adding "drinking self-care" as a new option, we propose a night routine that accompanies the rhythm of a busy day. The time spent brewing tea while enjoying the aroma, the time spent feeling the natural and herbal scents rising with the steam, the time spent slowly savoring that cup.

We developed this with the aim of making such casual habits themselves a time to reset oneself.

New Product: Craft Herbal Tea

The newly released Craft Herbal Tea is a blend of three original blends developed under the supervision of a pharmacist.

"YURUMI" and "NAGI" gently reset the end of the day. "SUMI" to greet the morning comfortably. We propose Sott-style self-care that accompanies different times.

YURUMI

──A cup that loosens tension as if the tense shoulders naturally drop.

A blend that accompanies your evening relaxation time, with a gentle spread of fruity aroma and natural sweetness. By using stevia, a subtle sweetness is achieved without sugar, creating a taste perfect for a moment of respite. We propose a time to relax both mind and body at the end of a hard day.

NAGI

──A cup that gently calms the mind, like a still water surface.

A blend that gently spreads the aroma of delicate flowers, with a refreshing peppermint aftertaste. It gently releases the tension of the day and leads to a quiet time.

It delivers a peaceful moment like taking a deep breath, even on nights when thoughts never cease.

SUMI ──A cup that gradually clears thoughts, as morning light slowly shines in.

A blend that accompanies your morning time, with the aroma of cacao husk (thin skin of cacao) layered with the depth of spices and a subtle bitterness. It contains a gentle amount of caffeine, not as strong as coffee, and is recommended as a wake-up drink or for switching your mindset before work.

It was developed with the image of "a morning that gently awakens at one's own pace."

Additionally, during the POP UP period, customers who purchase one box of Craft Tea will receive one free sachet of their favorite Craft Tea.

Please try the flavors that pique your interest and find the cup that suits your lifestyle. *Limited quantity. Available while supplies last.

<Product Overview>

- Product Name: Sott Craft Herbal Tea

- Contents: 1 box 9g (3g x 3 sachets)

- Selling Price: 3,300 yen (tax included) (3,000 yen excluding tax)

Company Profile

Company Name: Sott Co., Ltd. Representative: Mai Takahashi, Representative Director Head Office Location: 15-6 Nishi-shita-machi, Morioka City, Iwate Prefecture, 020-0065 Official Website (Online Shop): https://sott.jp/

Instagram: https://www.instagram.com/sott.jp/

LINE Official Account: https://lin.ee/UwaI40T

<Inquiries from the press regarding this matter> Contact: info@sott.jp (Contact: Takahashi)