Sleep Wellness Brand 'Sott' Launches Guest Room Amenities at HOTEL MAZARIUM and Hosts Pop-up at NOIN beauty MORIOKA TSUTAYA

Sott Co., Ltd. (Headquarters: Morioka, Iwate; CEO: Mai Takahashi), a company developing wellness care products that accompany the moments before sleep through scent, is expanding opportunities for brand experience in Morioka City.

Starting Saturday, March 28, 2026, the company will introduce its pillow mist to eight guest rooms at HOTEL MAZARIUM. Additionally, a limited-time pop-up store will be held at 'NOIN beauty MORIOKA TSUTAYA' starting Friday, March 27, 2026.

■ Background of the Initiative

In recent years, as interest in sleep quality and wellness has grown, attention has also turned to relaxation habits utilizing 'scent.' Based on the concept of 'A moment of breathing space in a busy daily life,' Sott develops products based on natural ingredients, including hops from the Tohoku region.

By introducing these experiences in lodging facilities and expanding touchpoints in physical stores, we aim to promote new night routines that are easy to incorporate into daily life.

■ Introduction at HOTEL MAZARIUM

'HOTEL MAZARIUM,' located in Morioka City, is a lifestyle hotel produced by Heralbony Co., Ltd.

Born from the concept of a 'hotel of mixing, birthing, and beginnings,' it serves as a place where diverse people and values mingle to create new culture and experiences. The rooms are decorated with works by artists living in Iwate Prefecture, and a portion of the accommodation fees is returned to artists and welfare facilities, embodying a new form of hotel where region and culture circulate.

Starting March 28, 2026, Sott's pillow mist will be installed in all eight rooms of the facility.

Guests can spray the mist on their pillows or bedding before sleep, allowing them to drift off in a relaxed state wrapped in a gentle scent. Creating an environment before sleep is considered a crucial element for better sleep, as it influences the quality of the deep sleep (non-REM sleep) that occurs about 90 minutes after falling asleep. With a gentle scent that evokes the nature of Tohoku, we provide a quiet sleeping time as if wrapped in a forest.

This initiative was realized as the philosophy of 'creating new experiential value' held by MAZARIUM resonated with Sott's 'proposal for a night routine that brings breathing space to daily life.'

[List of Guest Rooms]

・Art Comfort Twin Room

・Premi...