2026 Survey on 'First Car' and 'Driving with Children': Average Initial Budget of 2.575 Million Yen vs. Actual Spending (Part 1)
Sony Assurance surveyed 1,000 young adults aged 18-39 on their first car purchase, revealing a 170,000 yen gap between budget and actual cost.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:30
Sony Assurance Co., Ltd. (President: Hiroyuki Tsubota, Headquarters: Ota-ku, Tokyo, hereinafter 'Sony Assurance') conducted an internet survey titled 'Survey on First Car and Driving with Children' from February 20 to February 24, 2026, targeting 1,000 men and women aged 18-39 who purchased their first car within the last three years. This release is an excerpt from the full report published on March 31. The full survey results can be viewed at the following URL: https://from.sonysonpo.co.jp/topics/pr/2026/03/20260331.html. Key findings include: 1. Reasons for purchase: 'Found a car I wanted' (21.6%) and 'Employment' (17.1%) were top reasons. For married individuals, 'Pregnancy/Childbirth' (18.0%) was significant. 2. Challenges: 'Choosing a car' (27.3%) and 'Setting a budget' (21.7%) were the biggest hurdles. Urban residents faced more difficulty with funding and parking. 3. Budget vs. Actual: The average initial budget was 2.575 million yen, while the actual average purchase price was 2.745 million yen, exceeding the budget by 170,000 yen.
FAQ
Who was surveyed?
1,000 men and women aged 18-39 who purchased their first car within the last three years.
Is there a gap between budget and actual spending?
Yes, the average initial budget was 2.575 million yen, while the actual average purchase price was 2.745 million yen, a difference of 170,000 yen.
What are the main reasons for purchasing?
The most common reason was 'found a car I wanted,' followed by 'employment' and 'getting a driver's license.'