NURO Offers 'Super Giant' 3D Chanmina AR Experience at CENTRAL, Realistically Recreated Using Sony Group's Proprietary Technology

Sony Network Communications Inc. (hereinafter 'the Company'), provider of the network service brand 'NURO,' will host a 3D experiential booth utilizing Sony Group's technology at the 'CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026' (hereinafter 'CENTRAL'), an urban music festival held in Yokohama from April 3 to April 5, 2026. Through a collaboration with artist Chanmina, who appears in the 'NURO' commercial series, a giant 3D Chanmina will appear at K-Arena Yokohama, alongside content that allows visitors to experience the fusion of music festivals and technology. For the second consecutive year since 2025, 'NURO' serves as an official sponsor of 'CENTRAL,' providing network lines and supporting communication environments across four venues in the Yokohama Minato Mirai district and for various online streams. Additionally, in partnership with the YouTube channel 'THE FIRST TAKE,' the festival will be exclusively live-streamed worldwide as 'CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 / THE FIRST TAKE Powered by NURO.' 'NURO' will offer two experiential contents at its booth in the K-Arena Yokohama special venue, featuring a '3D Chanmina' recreated using 3D Gaussian Splatting (3DGS), a cutting-edge technology that pursues overwhelming realism, combined with XR technology. 1. AR Experience: 'Super Giant' 3D Chanmina Appears! A giant 3D Chanmina will appear in immersive AR at K-Arena Yokohama. By holding up their smartphones via the 'XR CHANNEL' app, visitors can enjoy an augmented reality experience where a 3D Chanmina appears in the real space, welcoming attendees to 'CENTRAL' with a finger heart gesture. 2. Naked-Eye 3D Experience: Meet the 'Super Realistic' Chanmina! A photorealistic 3D Chanmina will emerge on a large display installed within the 'NURO' booth, providing the surprise of feeling as if she were actually there. Thanks to Sony Group's technology, visitors can enjoy three-dimensional visuals on a standard display without the need for devices like VR goggles. Furthermore, 'NURO' booth visitors will receive a limited-quantity 'Don't Stop the Excitement' pop-up card to enjoy a 3D sensation in their own hands. Additionally, a large visual display spanning approximately 30 meters, themed after the 'NURO' commercial series, will be installed on the path leading to the Yokohama Red Brick Warehouse special venue. Please enjoy the message from 'NURO' to 'CENTRAL' attendees. This year, the Company's internet connection service 'So-net' is also sponsoring 'CENTRAL' and will host a booth at the K-Arena Yokohama special venue. The booth will feature the 'Nogizaka46 x So-net Exhibition,' displaying costumes worn by five members of Nogizaka46 who appear in 'So-net' commercials: Sakura Endo, Haruka Kaki, Teresa Ikeda, Nagi Inoue, and Sakura Kawasaki. Visitors to the 'So-net' booth will have a chance to win one of 1,000 original Nogizaka46 stickers via a lottery. 'NURO,' together with 'So-net,' will continue to provide various entertainment experiences including music, anime, and games...