Sony Biz Networks Launches 'Enly', a Sales Communication Tool to Transform B2B Business Negotiations

## Sony Biz Networks Launches 'Enly', a Sales Communication Tool to Transform B2B Business Negotiations

Sony Biz Networks Inc. (Headquarters: Shibuya-ku, Tokyo) has developed and launched 'Enly,' a sales communication tool that allows salespeople and customers to conduct negotiations within the same digital space, starting on May 28, 2026.

'Enly' is a new sales platform that consolidates essential B2B communication—such as document sharing, chat, and task management—into a dedicated online workspace for both the seller and the buyer. By enabling both parties to work as a single team to reach a consensus, the platform provides customers with a seamless purchasing experience while boosting closing rates for sales teams.

Enly Service Site: https://with-enly.jp/

### Background of Enly's Development

Since its founding in 2012, Sony Biz Networks has grown by providing the corporate ICT solution 'NURO Biz,' which is used by over 20,000 corporate clients. During this time, the company has accumulated expertise in improving sales results through various training programs and tool implementations within its own B2B sales organization.

However, in recent B2B sales environments, customers are increasingly performing their own research, and internal approval processes have become more complex. Through numerous negotiations, the company identified that 'communication between sales and customers' is the most difficult area to digitize, becoming a bottleneck that leads to diminished customer experience and lost opportunities.

To solve these communication challenges in B2B negotiations, the company incorporated its accumulated field expertise into this product. 'Enly' was developed to enable 'sales communication' where customers can access necessary information 'anytime, accurately, and smoothly' and reach consensus together with the salesperson.

### Features of Enly

1. Visualizing Invisible 'Engagement Heat' for Timely Follow-ups
The platform tracks who views what and for how long, detecting engagement levels in real-time. By catching the timing when needs arise or hesitation occurs, sales teams can provide proactive, thoughtful follow-ups.

2. Eliminating 'Searching and Organizing' Stress to Accelerate Consideration
It consolidates documents, meeting minutes, and Q&A history in one place, freeing customers from the stress of digging through past emails to find materials or agreed-upon items.

3. Forming One Team Beyond the 'Seller' and 'Buyer' Relationship
Equipped with a task function that visualizes and manages steps toward obtaining decision-maker approval, it helps customers avoid uncertainty about the next action. It fosters a team structure where both seller and buyer naturally aim for a single goal: consensus and approval.