Announcement Regarding Implementation of Industry-Academia Collaboration Financial Education Program between Sony Bank and Shirayuri University
Sony Bank has partnered with Shirayuri University to deliver a financial education program, empowering 31 students in the 2025 academic year with practical knowledge on life planning, asset management, and money management. Students developed strategies to promote Sony Bank WALLET as a primary card, culminating in presentations judged by Sony Financial Group executives, with top groups receiving special recognition and their work featured on social media. The program significantly increased student awareness of financial literacy, with 100% deeming money management "very important" or "important" post-course.
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- 📰 Published: March 31, 2026 at 19:00
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Sony Bank Corporation (President: Keiji Minami / Headquarters: Chiyoda-ku, Tokyo / hereinafter "Sony Bank") is pleased to announce that it has provided a financial education program to Shirayuri University (President: Tomokazu Igarashi / Chofu City, Tokyo).
Sony Bank has cooperated with the PBL (Project-Based Learning) subject "Introduction to Leadership" at Shirayuri University since entering into an industry-academia collaboration agreement in 2023, providing a financial education program.
In the 2025 academic year classes, which targeted 31 students, lectures were held on topics such as "Concepts of Life Planning and Investment Options" and "Money Management." With the aim of acquiring practical knowledge, students worked on a task presented by Sony Bank: "Set a target and persona for young adults in their early twenties, start asset management to achieve short-, mid-, and long-term goals, and encourage them to use Sony Bank WALLET as their main card."
At the final presentation session held on January 9th to showcase the results of their efforts, Maki Ogawa, Executive Officer of Sony Financial Group Inc., also participated, and together with Sony Bank employees, selected the two most outstanding groups.
The most outstanding groups not only delivered their final presentations before President Minami at Sony Bank headquarters but also worked on creating Instagram posts to encourage the use of "Sony Bank WALLET as their main card." The Instagram post proposals from these two groups are also featured on Sony Bank's official account.
Official Instagram Account: https://www.instagram.com/sonybank_jp
Associate Professor Ueno, who is in charge of "Introduction to Leadership," commented, "This course has increased its recognition within the university, leading to more students hoping to enroll in the 'Introduction to Leadership' class and expressing interest in taking it next year, thereby revitalizing the campus through industry-academia collaboration. It's a class where students can realize that the 'ability to understand people and communicate through words' can be utilized in society, and it has a high affinity with our university's specialized fields."
Furthermore, a significant change was observed in the students' awareness of the importance of the content learned through the course and assignments. The proportion of students who responded that "money management methods" are "very important" or "important" increased from 48% before the course to 100% after the course. Similarly, the response rate for "life planning and saving plans" significantly improved from 44% to 96%.
**Voices of Participating Students**
* I feel I have grown a lot by being able to do many things that cannot be experienced in other classes.
* In the process of creating the presentation content as a group, we researched many things to understand the product and repeatedly thought about how to present it to make it appealing. The process itself was very enjoyable, and the learning deepened.
Scene of the first class at Shirayuri University
Scene of the final presentation at Sony Bank Headquarters
Excellent Team Work (3rd period)
Excellent Team Work (4th period)
Sony Bank aims to contribute to a society where people can live fulfilling lives by providing opportunities for financial education to the next generation of students, leveraging its products and services.
Sony Bank also aims to contribute to the achievement of the SDGs (Sustainable Development Goals) by creating value through its banking business and strengthening the foundation for value creation.
SDGs Goals primarily contributed to by this initiative
Sony Bank has cooperated with the PBL (Project-Based Learning) subject "Introduction to Leadership" at Shirayuri University since entering into an industry-academia collaboration agreement in 2023, providing a financial education program.
In the 2025 academic year classes, which targeted 31 students, lectures were held on topics such as "Concepts of Life Planning and Investment Options" and "Money Management." With the aim of acquiring practical knowledge, students worked on a task presented by Sony Bank: "Set a target and persona for young adults in their early twenties, start asset management to achieve short-, mid-, and long-term goals, and encourage them to use Sony Bank WALLET as their main card."
At the final presentation session held on January 9th to showcase the results of their efforts, Maki Ogawa, Executive Officer of Sony Financial Group Inc., also participated, and together with Sony Bank employees, selected the two most outstanding groups.
The most outstanding groups not only delivered their final presentations before President Minami at Sony Bank headquarters but also worked on creating Instagram posts to encourage the use of "Sony Bank WALLET as their main card." The Instagram post proposals from these two groups are also featured on Sony Bank's official account.
Official Instagram Account: https://www.instagram.com/sonybank_jp
Associate Professor Ueno, who is in charge of "Introduction to Leadership," commented, "This course has increased its recognition within the university, leading to more students hoping to enroll in the 'Introduction to Leadership' class and expressing interest in taking it next year, thereby revitalizing the campus through industry-academia collaboration. It's a class where students can realize that the 'ability to understand people and communicate through words' can be utilized in society, and it has a high affinity with our university's specialized fields."
Furthermore, a significant change was observed in the students' awareness of the importance of the content learned through the course and assignments. The proportion of students who responded that "money management methods" are "very important" or "important" increased from 48% before the course to 100% after the course. Similarly, the response rate for "life planning and saving plans" significantly improved from 44% to 96%.
**Voices of Participating Students**
* I feel I have grown a lot by being able to do many things that cannot be experienced in other classes.
* In the process of creating the presentation content as a group, we researched many things to understand the product and repeatedly thought about how to present it to make it appealing. The process itself was very enjoyable, and the learning deepened.
Scene of the first class at Shirayuri University
Scene of the final presentation at Sony Bank Headquarters
Excellent Team Work (3rd period)
Excellent Team Work (4th period)
Sony Bank aims to contribute to a society where people can live fulfilling lives by providing opportunities for financial education to the next generation of students, leveraging its products and services.
Sony Bank also aims to contribute to the achievement of the SDGs (Sustainable Development Goals) by creating value through its banking business and strengthening the foundation for value creation.
SDGs Goals primarily contributed to by this initiative