Sony to Exhibit at 'The 30th Spring Annual Conference of the Japan Association for Medical Informatics (Symposium 2026 in Utsunomiya)'
Sony Marketing will exhibit at the 30th Spring Annual Conference of the Japan Association for Medical Informatics, held at Light Cube Utsunomiya from June 11 to June 13, 2026. The company will showcase and propose medical DX solutions, including the sXGP-enabled smartphone 'Xperia 10 VII' as a PHS replacement and the intercom app 'Callsign'.
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- 📰 Published: May 25, 2026 at 19:00
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At the Sony booth, the company will showcase and propose solutions using Sony products that can be utilized in hospitals and other medical-related facilities. As a new communication method to replace the PHS systems widely used in hospitals, the company will conduct 'touch-and-try' sessions for the sXGP-enabled smartphone, 'Xperia 10 VII.'
Additionally, Sony will present 'Callsign,' an intercom app that allows smartphones to function as professional intercoms or transceivers, as well as 'Callsign &,' an optional app featuring transcription and chat capabilities scheduled for release in late May. Demos illustrating usage scenarios linking these two apps will be conducted.
Furthermore, Sony will introduce 'SEATouch,' a solution that allows for easy visualization of the current locations of doctors and nurses.
■ Proposed Products at Sony Booth (Booth No. 22)
- sXGP-Enabled Smartphone 'Xperia 10 VII'
Capable of clear voice calls with minimal interference, serving as a replacement for private PHS. Featuring a tough, water- and shock-resistant design and long-lasting 'two-day' battery, it serves various purposes beyond calls, including viewing electronic medical records and running business applications. Demonstrations connected to medical devices will be available.
- Smartphone Intercom App 'Callsign' and Optional App 'Callsign &'
'Callsign' is an intercom app that allows smartphones to be used as professional-grade intercoms or transceivers. It enables simultaneous communication among many users without range limitations. Eliminating the need for specialized hardware and licensing, it facilitates easier improvement of onsite operational efficiency. Combined with the 'Callsign &' optional app (scheduled for late May), it enables automatic transcription of intercom conversations and chat functionality for information sharing in environments where vocal communication is difficult.
- Seat Management Solution 'SEATouch'
'SEATouch' is a seat management solution leveraging contactless IC card technology, FeliCa. By touching a smartphone to dedicated cards installed throughout the hospital, users can easily visualize the current locations of doctors and nurses. It can also be utilized for student attendance tracking in medical schools and managing reservations and usage status of equipment in hospitals.
FAQ
What is Sony's purpose for exhibiting at the Japan Medical Informatics Association Spring Academic Conference?
To showcase and propose new communication methods to replace PHS and digital solutions that improve operational efficiency for medical facilities.
What Sony communication solutions will be exhibited?
The sXGP-compatible smartphone 'Xperia 10 VII', the walkie-talkie app 'Callsign', and the 'Callsign &' option with transcription functionality, as well as the seat management solution 'SEATouch' will be introduced.
Why is the 'Xperia 10 VII' recommended for medical settings?
It offers clear voice calls with minimal interference, a rugged design resistant to water and shock, a stamina battery that lasts two days, and can be used for multiple purposes such as viewing electronic medical records.
What are the features of the walkie-talkie app 'Callsign'?
It allows simultaneous communication among multiple people without the need for dedicated devices or license applications. When used with the 'Callsign &' option, it also provides automatic transcription of conversations and chat functionality.
What is 'SEATouch'?
It is a seat management solution that uses the contactless IC card technology FeliCa. By touching a smartphone to a dedicated card, it visualizes the current location of doctors and nurses.