Launch of the HIKESHI DNA 2030 Project

Sompo Japan Insurance Inc. (President: Koji Ishikawa; hereinafter "Sompo Japan") is launching the "HIKESHI DNA 2030 Project," an initiative to strengthen its efforts in disaster prevention and mitigation, aimed at "realizing a regional society that is resilient to disasters and where everyone can live with peace of mind." 1. Background and Purpose of the Project Sompo Japan's predecessor, Tokyo Fire Insurance Company, was founded in 1888 as Japan's first fire insurance company. Despite being an insurance company, it formed the "Tokyo Fire Brigade," the only private firefighting group officially authorized by the Metropolitan Police Department at the time. When fires occurred, they would rush to the scene with equipment in hand, risking their lives to protect customers and the local community. In recent years, as natural disasters have become more frequent and severe, the environment and rules surrounding the non-life insurance industry have changed significantly. To respond to these changes and become a company truly chosen by customers, we are redefining the "firefighter spirit" (Hikeshi no seishin) inherited since our founding as "HIKESHI DNA." As modern-day "HIKESHI," we will elevate disaster prevention and mitigation into a new culture rooted in Japan. *Mamori Mark (Protection Mark): This logo symbolizes the project. It represents our determination to protect people's lives [宀 (house)] with our own hands [寸 (hand)]. Furthermore, it features a red sun disc to signify not only our company's commitment but also the development of the non-life insurance industry and a declaration to "protect the future of Japan." 2. Project Overview In this project, we define "HIKESHI" as "carrying the DNA of the firefighters in our hearts to protect people's lives, happiness, and corporate activities from increasingly severe natural disasters in all phases: before, during, and after a disaster occurs." We will proceed with the following initiatives: (1) Provision of Products and Services We will provide products and services that deliver peace of mind to customers in all phases—before, during, and after a disaster—ranging from preparations to prevent disasters, to rapid initial response and insurance payouts immediately following a disaster, and the reconstruction of lost daily lives and business operations. (2) Initiatives to Improve Regional Resilience Based on our bonds with local governments, fire departments and volunteer fire corps, regional financial institutions, and various companies and agencies, we will co-create with numerous partners to contribute to improving regional resilience. We will strengthen the connection between "self-help," "mutual aid," and "public assistance" by disseminating disaster prevention information using data and AI, improving disaster prevention literacy through activities such as the "Bousai Japan-da Project*," and strengthening cooperation with fire departments and volunteer fire corps. *Bousai Japan-da Project: An experiential disaster prevention workshop aimed at children who will lead the future and their guardians, designed to help them acquire knowledge and safe behaviors to protect themselves from disasters. This includes the SOMPO-style "Escape Map" creation, where participants work together to hand-draw maps using colored pencils to mark the time required to reach target evacuation points while looking at maps of their local areas. https://www.sompo-japan.co.jp/csr/environment/eco/bousai/ (3) Branding We will actively use "HIKESHI DNA" tools and expand "HIKESHI" initiatives together with our agencies. At the same time, we will develop various award systems to promote the corporate stance of Sompo Japan, which inherits the spirit of the firefighters. 3. Future Outlook Through the "HIKESHI DNA 2030 Project," we will promote co-creation among industry, government, academia, and the public to create sustainable social value. We aim to be a company that enhances Japan's resilience and one that customers can truly say, "I'm glad I chose Sompo Japan. I'm glad I chose SOMPO." End