Responding to Rising Demand for Local Leisure Amid High Prices and Scorching Summer Heat: Sogo & Seibu Launch Family-Friendly Events and Experiential Programs

Sogo & Seibu stores are launching a variety of events and programs during the summer vacation period. In recent years, rising prices and record-breaking summer heat have led to growing demand for 'local leisure'—spending free time close to home instead of traveling far. In response to this consumer trend, Sogo & Seibu are rolling out children's events, family-friendly exhibitions, and kid-oriented services across their stores. By positioning their locations as comfortable 'urban leisure spots' even during extreme heat, they aim to capture summer vacation demand.

Examples of Events

### Sogo Yokohama Store

- **6th 'Delicacies Festival'**: July 15 (Wed) to July 29 (Wed) – 8th Floor Event Hall - A wide selection of delicious foods and sweets from across Japan, enjoyable for children and adults alike. - Note: Closed all day on July 22 (Wed) due to partial vendor rotation.

- **'Miffy Zakka Festa'**: August 1 (Sat) to August 17 (Mon) – 8th Floor Event Hall - A large collection of exclusive goods available only at the venue. Enjoy the charming world of Miffy. - Supervised by Dick Bruna Japan; Planned by Brunage.

### Sogo Omiya Store

- **'Sanrio Kids Festival'**: July 17 (Fri) to July 27 (Mon) – 7th Floor Event Hall - A joyful gathering of the Sanrio universe! Features a play school, gift shop, and café. - An experiential event where children can enjoy various games and immerse themselves in the Sanrio world. - ©2026 SANRIO E 26060301

- **'Summer Festival 2026'**: August 1 (Sat) to August 16 (Sun) – Designated areas across all floors - Offers workshops and drone programming experiences for children. Ideal for creating summer memories and school free research projects.

- **'Kids Menu Promotion in Restaurant District'**: Until August 31 (Mon) – 9th Floor Restaurant Area - Participating restaurants offer kids' menus designed to be easy to eat and fun to choose from.

### Seibu Shibuya Store

- **'Children's Too-Nice-People Exhibition'**: July 17 (Fri) to August 19 (Wed) – B Building 4th Floor Event Space - The popular exhibition series 'Too Nice People Exhibition,' which has attracted over 1 million visitors in total, returns in a children's version. A heartwarming event to discover kind people around you and spend meaningful time.

- **'Shibuya Insect Expedition: Discover the World's Stag Beetles!'**: July 25 (Sat) to August 16 (Sun) – Special Venue, 6th & 7th Floors, Movida Building - Over 700 insects gather for this experiential event! Learn about and interact with rare insects from Japan and around the world. Original worksheets to support summer vacation free research projects will be distributed at the venue.

Beer Gardens and BBQs Now Open at Sogo & Seibu Stores!

- **[Sogo Yokohama Store] Rooftop Beer Garden 'Taiyo no Hiroba BBQ GARDEN'**: Until August 31 (Mon) - **[Sogo Hiroshima Store] Rooftop Beer Garden 'Umi no Megumi-ya (Megumi-ya)'**: Until September 27 (Sun) - **[Sogo Omiya Store] Beer Garden 'THE SKY RESORT BBQ SOGO OMIYA'**: Until October 31 (Sat) - **[Seibu Tokorozawa S.C.] BBQ SKY TERRACE**: Until November 23 (Mon, Holiday) - **[Seibu Fukui Store] Rooftop Beer Garden ☆NY FoodCourt BEER GARDEN**: Until September 26 (Sat)

※ For details, please visit each store's official website.