[Sogo Yokohama Store] Beat the Summer Heat: A Special Feature on Father's Day Gift Ideas

Key facts

  • [Sogo Yokohama Store] Beat the Summer Heat: A Special Feature on Father's Day Gift Ideas
  • Sogo Yokohama Store is running a campaign featuring fashion items and fragrances with UV protection, heat-shielding, and quick-dry materials, targeting Father's Day demand and heatwave countermeasures. The selection is expanded by 110% compared to the previous year, offering styles from business to casual.
  • Source: PR Times
  • Date: June 10, 2026

Direct answer

Sogo Yokohama Store is running a campaign featuring fashion items and fragrances with UV protection, heat-shielding, and quick-dry materials, targeting Father's Day demand and heatwave countermeasures. The selection is expanded by 110% compared to the previous year, offering styles from business to casual.

Citation
[Sogo Yokohama Store] Beat the Summer Heat: A Special Feature on Father's Day Gift Ideas (June 10, 2026), PR Times
Source
PR Times
Date
June 10, 2026
Sogo Yokohama Store is running a campaign featuring fashion items and fragrances with UV protection, heat-shielding, and quick-dry materials, targeting Father's Day demand and heatwave countermeasures. The selection is expanded by 110% compared to the previous year, offering styles from business to casual.
キャンペーンNQ 0/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 10, 2026 at 03:13
  • 🔍 Collected: June 9, 2026 at 18:21
  • 🤖 AI Analyzed: June 9, 2026 at 18:24 (3 min after Collected)
Period: Now through Sunday, June 21, 2026 Venue: Sogo Yokohama Store, designated sales floors on each level As the full-fledged summer approaches and interest in UV protection rises, Sogo Yokohama Store is responding to Father's Day demand and this year's heatwave countermeasures by expanding its UV protection fashion lineup by 110% compared to the previous year. We propose styles that are versatile for both business and casual settings, featuring functionalities such as heat shielding, quick drying, and UV cut. With the keyword "smart attire" that considers sun exposure, we aim to invigorate this summer's Father's Day gift market. *Prices in this release include tax. Images are for illustrative purposes only. Functionality-focused items for both on and off-duty. Casual items. The Duffer of St. George / Airflex Pique Skipper Polo Shirt: 13,750 yen [Sizes M-XL] [Colors: White, Black, Navy] Features the functional material 'Airflex'. Achieves a substantial look that looks great even when worn alone. *UV Cut (UPF50+) Joseph Homme / Impression Art T: 17,600 yen [Sizes: 46-50] A printed T-shirt made from the same material as the popular Shade Cool Tech T-shirt. Shielding: UV shielding rate 96.9% / Heat shielding: Heat shielding rate 50% / Breathability: Breathability 191.3% (twice the breathability of conventional products) Takeo Kikuchi / Mini Tote Bag: 14,300 yen [Colors: Black, Orange, Blue] A new mini tote perfect for daily one-mile trips like the gym, driving, or golf. Can also be used as a shoulder bag, allowing you to change your style according to your mood or scene. ● Joseph Abboud / KAHALA ALOHA Daddy Polo: 16,500 yen [Sizes: M, L, LL] [Colors: 4 colors] A special piece based on the classic polo shirt long loved by JOSEPH ABBOUD, subtly featuring a collaborative fabric from the long-established Hawaiian brand on the collar. Made from a carefully selected material from Wakayama Prefecture that combines excellent water absorption, quick-drying properties, and UV effects. For the father who always works hard. Create a relaxing time with gentle fragrances. ACCA KAPPA / White Moss Eau de Parfum: 7,150 yen, 20ml. A unisex fragrance with a gentle, musky base woven from juniper and lavender essential oils. Its appeal lies in a clean, refreshing scent. ACCA KAPPA / Mandarin & Green Tea Eau de Parfum: 7,150 yen, 20ml. A fresh, invigorating scent that feels the vitality of Mediterranean sunlight and citrus aromas. The soothing green tea is layered with essential oils of orange, grapefruit, mandarin, and bergamot, spreading refreshingly.

FAQ

How long is the Sogo Yokohama Father's Day campaign?

It runs until Sunday, June 21, 2026.

What products are available?

Polo shirts, T-shirts, bags, and fragrances with UV cut and heat shielding functions.

Is the product lineup larger than last year?

Yes, it is expanded by 110% compared to the previous year.