[Sogo Omiya Store] Early Summer Hokkaido Fair to be Held!

Sogo Omiya Store will hold the "Early Summer Hokkaido Fair."

This event will focus on "kombu" (kelp), an ingredient that supports Japan's dashi (broth) culture, offering a wide variety of luxurious gourmet dishes that leverage the unique appeal of each production area, such as Rishiri, Rausu, Makombu, Gagome, and Hidaka. You can enjoy the profound depth of "UMAMI," which is attracting global attention, through demonstrations and limited-edition products.

In addition, it will be a highly satisfying 13-day event where you can enjoy early summer flavors such as special ramen, limited sweets, limited-quantity bargain bento boxes, and seasonal asparagus.

Overview: Early Summer Hokkaido Fair

Period: May 8 (Fri) - May 20 (Wed) First half: May 8 (Fri) - May 14 (Thu) Second half: May 15 (Fri) - May 20 (Wed)

Hours: 10:00 AM - 8:00 PM *Closes at 5:00 PM on the last day

Venue: Sogo Omiya Store, 7th Floor = Event Hall

Highlight ① - Savoring Hokkaido Kombu -

Hokkaido is Japan's largest kombu producing region, accounting for over 90% of the kombu distributed domestically. Kombu, with its different flavors and aromas depending on the production area, has continued to support Japanese food culture in the form of "dashi."

However, in recent years, the environment surrounding Hokkaido kombu has changed significantly. The seawater temperature preferred by kombu is said to be around 10-15°C, but due to the effects of global warming, areas along the Hokkaido coast where temperatures reach 20-25°C are increasing. Against the backdrop of these environmental changes, kombu production has continued to decrease year by year, and the reduction in supply has led to soaring prices, making "kombu, which was taken for granted," no longer a given.

At the venue, we have a selection of limited-edition gourmet dishes that focus on the types and uses of kombu, bringing out the appeal of Hokkaido beef and seafood.

[Yoichi Town] Uni Specialty Shop Seiichiya / Hokkaido Kombu-cured Sea Urchin 2-Variety Bento (1 box) 5,400 yen <Limited to 30 boxes daily> [Sapporo] Bistro Minamiya / Salted Kombu Zangi (100g) 594 yen

[Hakodate] Wanya / Salmon and Roe Pickled in Rausu Kombu Dashi Donburi (1 box) 2,214 yen <Limited to 30 boxes daily> [Sapporo] Essen Sapporo / Motoo Yujiro Shoten Root Kombu Dashi Salt Steak Burger (1 piece) 1,350 yen <Limited to 50 pieces daily>

Highlight ② - Creating Omiya Store Exclusive Noodles for Hokkaido Ramen -

For this "Early Summer Hokkaido Fair," we returned to the essence of Hokkaido ramen, focusing on the "noodles" themselves. We commissioned Nishiyama Seimen Co., Ltd., a long-established noodle manufacturer founded in 1953, to develop Omiya Store exclusive noodles.

Nishiyama Seimen boasts such high recognition and trust that it is said, "When you think of Sapporo Ramen, you think of Nishiyama Seimen," and has long played a central role in Hokkaido's noodle manufacturing industry.

[Sapporo] Sapporo Ramen Musashi / Special Miso Ramen with Nishiyama Seimen's Nishiyama Kogane and Wheat Aroma (1 bowl) 1,650 yen <Limited to 200 bowls daily> *First half / Eat-in

A collaboration between the popular noodle manufacturer "Nishiyama Seimen," which supports Sapporo Ramen, and Sapporo Ramen Musashi, creating exclusive noodles for Sogo Omiya Store!

Exclusive noodles luxuriously using first-grade flour of Hokkaido wheat "Haru yo Koi" and egg liquid. The umami of the wheat is enhanced by the blended miso.

Highlight ③ - A Wide Range of Sweets, Bread, and Specialty Products -

In addition to gourmet food, there will also be Hokkaido's representative sweets and bakeries.

[Otaru] Otaru Western Confectionery LeTAO / Milk Parfait with Hokkaido Strawberries (1 piece) 1,375 yen <Limited to 50 pieces daily> [Asahikawa] Bakery Dapas / Corn Bread (1 piece) 411 yen

*The displayed prices include 10% consumption tax added to the main price. For food and beverages (items subject to reduced tax rate) excluding alcoholic beverages, the displayed prices include 8% consumption tax added to the main price. However, if you dine in a restaurant, at an in-store table, chair, or counter, a 10% consumption tax rate will apply.

*Product changes or sales cancellations may occur due to traffic conditions, weather, etc.

*Some products may use raw materials other than those from Hokkaido.