[Seibu Shibuya] Flower Gifts Regaining Attention Amidst the 'Flower Gifting Culture' Spreading Among Youth

Even in our own questionnaire conducted in January (1,324 respondents), 'classic Mother's Day gifts' such as flowers, sweets, and parasols were supported as preferred gifts, and many memories related to 'flowers' were shared in the free-comment section. Furthermore, as the 'flower gifting culture' of giving flowers to express congratulations or gratitude is becoming a trend, particularly among teenagers and those in their 20s, we will once again focus on 'flowers' as a universally appreciated gift across generations and hold a limited-time pop-up store.

Seibu Shibuya Mother's Day ■ Period: Until May 10 (Sun) ■ Venue: Each floor = Target sales floors For details, click here: https://www.sogo-seibu.jp/shibuya/topics/mothersday-2026

◇ After all, the 'flower gift' brings the most joy

HANAHIRO CQ Pop-up Store HANAHIRO CQ Pop-up Store

Period: May 5 (Tue/Holiday) - 11 (Mon) ■ Venue: Building A, 1st Floor = Special venue in front of the main entrance

Japan's first boutique, which gained attention for collaborating with the popular flower boutique 'Claude Quincaud' in the 16th arrondissement of Paris, will appear as a limited-time pop-up store. We will transmit a 'Paris x Tokyo style' with even more sophisticated flowers by adding the essence of Paris to the techniques of the Shimokitazawa florist 'Hanahiro'. During this period, we will offer a wide variety of items, including the popular 'Fleurs Quotidiennes' and preserved flowers from 'Ludique', another brand meaning 'playful' in French, as well as seasonal flower pots recommended for Mother's Day.

◇ Classic Sweets Gifts

Sweets gifts, which are also supported as gifts in our survey. We offer limited-time Mother's Day gift packages.

Azabu Karinto <Azabu Karinto>

We will deliver 'Karinto Iroha,' where you can enjoy various flavors, in gorgeous and cute wrapping paper suitable for Mother's Day ♪ ◇ Mother's Day Limited Wrapping Karinto Iroha Price: 1,350 yen ■ Building A, 1st Basement = Seibu Food Hall / Azabu Karinto

YOKU MOKU <YOKU MOKU>

An assortment of the long-selling 'Cigare®' and two types of spring-limited cookies. It's an assorted gift from the Four Seasons series, meant to convey feelings and the season, akin to giving flowers. ◇ Cadeau de Printemps Price: 2,160 yen Contents: 3 types, 18 pieces ■ Building A, 1st Basement = Seibu Food Hall / Yoku Moku

GODIVA <GODIVA>

A set of thrilling assorted chocolates in flower-shaped packaging that expresses colorful spring flowers, along with a <GODIVA> original design stainless steel bottle. ◇ Mother's Day Special Gift Chocolate & Bottle Set Price: 5,400 yen Set contents: Blooming Spring Selection 1 box (7 chocolates), 1 stainless steel bottle ■ Building A, 1st Basement = Seibu Food Hall / Godiva

◇ Let's Enjoy Together Especially on Mother's Day

On Mother's Day, there is a strong tendency to value time spent with family, and gifts that can be enjoyed together are becoming increasingly popular. Gifts that can be shared with the family and the time spent together are gifts that people are happy to receive.

Nadaman <Nadaman> Mother's Day Gozen

Price: 3,240 yen ■ Building A, 1st Basement = Seibu Food Hall

Kyo Ryotei Warabinosato <Kyo Ryotei Warabinosato> Mother's Day Bento (Two-tiered)

Price: 2,376 yen ■ Building A, 1st Basement = Seibu Food Hall

Gyubee Soan <Gyubee Soan> Yamagata Beef Six-Type Pair Set

Price: 8,585 yen (for 2 people) ■ Building A, 8th Floor = Restaurant Floor / Gyubee Soan

◇ 'Luxury' for Everyday Use as a Gift

Gifts that turn a little bit of everyday time into 'healing' for busy mothers, such as body care items, whose demand as gifts is increasing year by year.

Clinique <Clinique> Smart Repair Up Cream 50 Set 26S

Price: 13,420 yen Set contents: Smart Repair Up Cream 50ml, Smart Repair Serum