SocialPLUS Co., Ltd. Renews Service Concept ~Evolving into a Service that Supports CRM Measures Utilizing LINE~

In recent years, companies' utilization of LINE has expanded beyond mere message delivery to CRM measures aimed at building customer relationships and fostering continuous communication.

Against this backdrop of change, SocialPLUS Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Koji Tsukada) has renewed its service concept. It is evolving from a feature-providing SaaS, which traditionally offered social login, LINE ID linkage, and message delivery, into a service that leverages customer data starting from LINE to support effective CRM measures.

Under this concept, SocialPLUS consistently supports LINE-based CRM measures that lead to results, from creating customer touchpoints through LINE friend acquisition and promoting LINE ID linkage, to designing, operating, and improving communication by utilizing customer data.

Furthermore, along with this concept renewal, the service website has been revamped. To more clearly convey what can be achieved with SocialPLUS and its value proposition, the overall service overview and usage scenarios have been reorganized, and the structure and design have been refreshed.

SocialPLUS Service Website
https://www.socialplus.jp/

New Service Concept

SocialPLUS evolves into CRM support that designs customer-company relationships starting from LINE and leads to results.

By reconstructing each function provided so far, focusing on ID linkage, and integrating customer data with LINE behavior, SocialPLUS provides users with a "consistent customer experience" and companies with "communication design that leads to results."

Through these efforts, the system will expand to provide integrated support for the entire CRM process, from design and implementation to operation, centered on LINE ID linkage.

Value Proposition of SocialPLUS

Leveraging the expertise cultivated in LINE utilization and LTV improvement in the EC and HR domains, SocialPLUS will support CRM design and measure execution tailored to each company's challenges.

・Consistent Support from Design to Implementation and Operation
　Beyond merely providing tools, SocialPLUS accompanies clients until the realization of "effective LINE CRM support."

・Integrate Customer Data Centered on LINE ID Linkage
　Achieve personalized communication for each individual based on customer attributes and behavioral data.

・Integrated Design of LINE Experience
　Provide a seamless customer experience by combining LINE notification messages, diagnostic bots/content, and more.

・Development of a Foundation Premised on AI Utilization (Planned)
　Promote the automation and sophistication of data utilization and measure execution through various APIs and MCP.

Background of Concept Renewal

The relationship between companies and customers is undergoing significant changes due to the evolution of AI. We are transitioning to an era where data and AI, rather than humans, determine "who to deliver to, when, and what to deliver."

On the other hand, many companies are unable to fully utilize customer data dispersed across e-commerce, physical stores, and membership bases, and thus cannot implement measures optimized for individual customers.

Furthermore, while LINE is utilized as a customer touchpoint with high reach, its use often remains limited to a distribution tool, and it is not fully leveraged for CRM in conjunction with customer data.

The integration and utilization of customer data are prerequisites for achieving effective LINE CRM.

Given this background, SocialPLUS has renewed its service concept, repositioning LINE from a "distribution tool" to "the starting point for CRM that designs customer relationships."

Future Outlook (Comment from Representative Director)

SocialPLUS has a strength in CRM design starting from LINE ID linkage, and we will evolve LINE from a "distribution tool" to a "foundation for building customer relationships."

In future CRM measures, whether data is connected and whether that data can be utilized will greatly influence results.

Our company aims not just to keep LINE in a "usable state" as a CRM platform, but to elevate it to a "state that produces results." We will provide integrated support from data integration to design and operation, contributing to the realization of long-term, continuous relationships between companies and customers.

Koji Tsukada, Representative Director, SocialPLUS Co., Ltd.

About the Site Renewal

In conjunction with this concept renewal, the service website has been revamped.
Based on the new concept, the structure has been refreshed to more clearly convey the value proposition and the overall service overview.

・New Service Website: https://www.socialplus.jp/

SocialPLUS Co., Ltd. Company Overview

SocialPLUS Co., Ltd. is a subsidiary of Feed Force Group Co., Ltd. It develops and provides "SocialPLUS," a SaaS that supports the construction of CRM foundations starting from LINE. Centered on LINE ID linkage, it provides integrated support from customer data integration to communication design, and the execution and operation of measures.

It is certified as a Technology Partner and Sales Partner in the "LINE Yahoo Partner Program," a partner program that certifies and commends advertising agencies and service developers who sell and develop various corporate services provided by LINE Yahoo Corporation. In the "Technology Partner" communication category, it is certified with the highest grade, "Premier."

Under the mission of "connecting people and brands to enrich customer experiences," we will continue to strive for further business growth.

・Company Name: SocialPLUS Co., Ltd.

・Location: Lattice Aoyama Square 3F, 1-2-6 Minami Aoyama, Minato-ku, Tokyo

・Representative: Koji Tsukada, Representative Director

・Business Activities: SaaS business centered on social login / ID linkage / LINE CRM

・URL: https://www.socialplus.jp/

＜ Contact for this matter ＞

SocialPLUS Co., Ltd.

Contact Person: Sakamoto

Email: pr@socialplus.jp