SocialPLUS Co., Ltd. Refreshes Service Concept ~ Evolving into a Service that Supports CRM Initiatives Utilizing LINE ~

In recent years, corporate utilization of LINE has expanded beyond mere message delivery to CRM initiatives aimed at building customer relationships and fostering continuous communication.

Against this backdrop, SocialPLUS Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Koji Tsukada) has refreshed its service concept, evolving from a function-providing SaaS offering traditional social login, LINE ID linkage, and message delivery, to a service that leverages customer data starting from LINE to support results-driven CRM initiatives.

Under this concept, SocialPLUS consistently supports LINE-based CRM initiatives that lead to results, from creating contact points through LINE friend acquisition, promoting LINE ID linkage, to communication design, operation, and improvement utilizing customer data.

Furthermore, accompanying this concept refresh, the service website has been renewed. To convey what can be achieved with SocialPLUS and its value proposition more clearly, the overall service vision and usage scenarios have been reorganized, and the structure and design have been updated.

SocialPLUS Service Website
https://www.socialplus.jp/

New Service Concept

SocialPLUS evolves into CRM support that designs customer-company relationships starting from LINE and drives results.

By reconfiguring each function provided so far, centering on ID linkage, and integrally capturing customer data and LINE behavior, we provide users with a "consistent customer experience" and companies with "communication design that leads to results."

Through these efforts, we will expand our system to provide integrated support for the entire CRM process, from design and implementation to operation, with LINE ID linkage as the core.

Value Proposition of SocialPLUS

Leveraging our accumulated know-how in LINE utilization and LTV improvement in the EC and HR domains, we will support CRM design and initiative execution tailored to each company's challenges.

・Consistent support from design to implementation and operation
　We will not merely provide tools, but will accompany you until the realization of "results-driven LINE CRM support."

・Integrate customer data with LINE ID linkage as the core
　We realize communication optimized for each individual based on customer attribute and behavior data.

・Integrated design of LINE experience
　By combining LINE notification messages, diagnostic bots/content, etc., we provide a seamless customer experience.

・Development of infrastructure based on AI utilization (planned)
　Through various APIs and MCPs, we will promote the automation and sophistication of data utilization and initiative execution.

Background of Concept Refresh

The relationship between companies and customers is changing significantly due to the evolution of AI. We are transitioning to an era where data and AI, not people, determine "who, when, and what to deliver."

On the other hand, many companies are unable to fully utilize customer data dispersed across EC, stores, and membership bases, and are not executing initiatives optimized for each individual customer.

Furthermore, while LINE is utilized as a customer touchpoint with high reach, its use often remains limited to a delivery tool, and it is not fully leveraged for CRM in conjunction with customer data.

The integration and utilization of customer data are prerequisites for realizing results-driven LINE CRM.

Based on this background, SocialPLUS has refreshed its service concept, repositioning LINE from a "delivery tool" to a "starting point for CRM that designs customer relationships."

Future Outlook (Comment from Representative Director)

SocialPLUS specializes in CRM design based on LINE ID linkage, and will evolve LINE from a "delivery tool" to a "platform for building customer relationships."

In future CRM initiatives, whether data is connected and whether that data can be utilized will greatly influence results.

Our company aims not just to make LINE "usable" as a CRM platform, but to elevate it to a "results-producing state." We will provide integrated support from data integration to design and operation, contributing to the realization of long-term, continuous relationships between companies and customers.

Koji Tsukada, Representative Director, SocialPLUS Co., Ltd.

About the Site Renewal

In conjunction with this concept refresh, the service website has been renewed.
Based on the new concept, the site has been updated with a structure that more clearly conveys the value proposition and the overall service vision.

・New Service Website: https://www.socialplus.jp/

SocialPLUS Co., Ltd. Company Overview

SocialPLUS Co., Ltd. is a subsidiary of Feedforce Group Inc. It develops and provides "SocialPLUS," a SaaS that supports the construction of CRM platforms based on LINE. With LINE ID linkage as its core, it provides integrated support from customer data integration to communication design, and the execution and operation of initiatives.

It is certified as a Technology Partner and Sales Partner in the "LINE Yahoo Partner Program," a partner program that certifies and commends advertising agencies and service developers who sell and develop various corporate services provided by LINE Yahoo Corporation. In the "Technology Partner" Communication category, it has been certified with the highest grade, "Premier."

Under the mission of "connecting people and brands, enriching customer experience," we will continue to strive for further business growth.

・Company Name: SocialPLUS Co., Ltd.

・Location: Lattice Aoyama Square 3F, 1-2-6 Minami Aoyama, Minato-ku, Tokyo

・Representative: Koji Tsukada, Representative Director

・Business Activities: Social Login / ID Linkage / SaaS business based on LINE CRM

・URL: https://www.socialplus.jp/

＜ Contact for this matter ＞

SocialPLUS Co., Ltd.

Contact Person: Sakamoto

Email: [email protected]