Sniffout and Hitokuse Launch AI-Powered Advertising Agency Automation Support Service Utilizing "Agent Skills"
Sniffout Inc. and Hitokuse Inc. jointly launched a service on April 14, 2026, to automate advertising agency operations using "Agent Skills," an industry-standard framework for AI agents. The service focuses on automating ad placement, budget management, and reporting, which are traditionally labor-intensive tasks. Agent Skills, developed by Anthropic and open-sourced in late 2025, is adopted by major AI vendors including OpenAI and Google. Pilot results demonstrate significant efficiency gains, such as reducing ad placement time from 30-60 minutes to approximately 3 minutes per case and increasing the number of cases handled per person from 5-10 to up to 50. The service, starting from 500,000 JPY per month, targets advertising agencies and in-house advertising operations teams. Standard security features include threshold control, privilege separation, context engineering, and full audit trails. The initiative has also been featured in NIKKEI Digital Governance.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:01
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 14:19 (2h 47m after Collected)
Sniffout Inc., an AI agent development vendor, and Hitokuse Inc., with expertise in digital advertising agency operations, announced a joint project to apply "Agent Skills" to automate key advertising agency tasks: ad placement, budget management, and reporting. The service, launched on April 14, 2026, aims to address the challenge of manual processes that require 3-5 hours per case for skilled personnel due to varied client formats and multiple ad platforms. Agent Skills is an industry-standard framework for AI agent design and execution, developed by Anthropic and open-sourced in late 2025, with adoption by major AI vendors like OpenAI and Google. It defines tasks as "skills" executable via natural language instructions. The joint initiative involves building and implementing custom Agent Skills tailored to each agency's processes and client requirements, enabling deployment in as little as one week. Automated tasks include ad placement (e.g., Google, Meta, Yahoo!), daily operations and budget management (monitoring pacing, CPA, budget, with automated adjustments and alerts), and reporting (automated data collection, formatting, consistency checks, and delivery). Security measures include risk management through threshold control (e.g., automatic stop at 99% consumption, mandatory confirmation for changes exceeding ±20%), privilege separation (skill creation/editing for administrators only), context engineering (explicitly defining AI rules), and complete audit trails. The service is priced from 500,000 JPY per month, with separate initial setup costs, and targets advertising agencies and businesses with in-house ad operations teams. A special webinar on "Building and Effect of Advertising Operation Agents Utilizing Claude Code and Skills" is scheduled for April 28, 2026. Pilot results from Hitokuse's internal operations showed ad placement reduced from 30-60 minutes to approximately 3 minutes, daily budget adjustments fully automated, report creation automated, and cases handled per person increased from 5-10 to up to 50, with significant reduction in human errors. The initiative was also covered by NIKKEI Digital Governance.