Global Fitness Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Hwan-jin Lee; hereinafter 'the Company') is pleased to announce that 'Snap Fitness,' the fitness brand we operate as the master franchisee in Japan, has been awarded 'Best Fitness Franchise' at the 'Global Franchise Awards 2026,' the highest international evaluation body in the franchise industry.

This award internationally proves that the Snap Fitness business model possesses 'universal quality' and 'high profitability' applicable in over 18 countries. Following this recognition, we will further strengthen our recruitment of corporate partners to build a sustainable revenue base as a new business venture, aiming for 100 stores in Japan.

What are the Global Franchise Awards? — Evaluating 'System Strength' over 'Popularity' These awards are the industry's pinnacle, evaluating franchise brands worldwide based on franchisee support and operational systems. Winning this award, which focuses on the 'strength of the business system' rather than consumer popularity, confirms the 'highly reproducible business model' that executives prioritize.

Key Evaluation Criteria: - Support systems that enable franchisees to achieve continuous results - Mechanisms for stable operation across multiple markets - Efficient store operations and continuous value improvement using technology - Long-term profitability and business continuity of franchisees - Highly reproducible business models deployable globally

Why was Snap Fitness chosen for the 'Best Award'? 1. Overwhelming 'Reproducibility' and Profitability: Over 90% of franchisees worldwide are from outside the fitness industry. In Japan, existing stores have achieved profitability in their first month and monthly operating profits exceeding 3 million yen within 18 months. 2. Hands-on Support System: The headquarters provides end-to-end support, from site selection and store development to systematic training and KPI-based operational guidance. 3. Global Network and Tech Investment: Continuous investment in global-standard DX, such as the 'Snap App,' and a global membership system allowing access to over 1,000 stores with one card.

A Prime Opportunity for Market Entry in Japan With fitness participation in Japan at only 5% (compared to around 20% in the West), there is significant growth potential. Our high-value model, emphasizing 'recovery' and 'community,' creates clear differentiation from low-cost self-service gyms.

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  • Source: PR TIMES
  • Category: News