Sumitomo Mitsui Card's Acquisition of V Point Marketing as a Subsidiary
Sumitomo Mitsui Card makes V Point Marketing its subsidiary to strengthen the V Point business.
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- 📰 Published: April 1, 2026 at 19:00
Sumitomo Mitsui Financial Group, Inc. (President and Group CEO: Toru Nakajima, hereinafter "Sumitomo Mitsui Financial Group," and the group collectively referred to as "SMBC Group"), Sumitomo Mitsui Card Co., Ltd. (Representative Director, President and CEO: Yukihiko Onishi, hereinafter "Sumitomo Mitsui Card"), Culture Convenience Club Co., Ltd. (Representative Director, President and CEO: Takanori Takahashi, hereinafter "CCC"), and V Point Marketing Co., Ltd. (Representative Director, President and CEO: Seigo Hirota, hereinafter "V Point Marketing") have, based on the announcement dated October 3, 2025, made V Point Marketing (then named CCCMK Holdings Co., Ltd.) a subsidiary of Sumitomo Mitsui Card as of March 31, 2026. CCCMK Holdings changed its company name to V Point Marketing as of April 1, 2026.
[Reference] News Release dated October 3, 2025: Additional Acquisition of CCCMKHD Shares by Sumitomo Mitsui Card and Making it a Subsidiary
Leveraging the comprehensive strengths of the SMBC Group, we aim to make "V Point" the "No. 1 point service" and "No. 1 database marketing" and will execute strategies and market development to offer new value, evolving V Point into the common point service most chosen by both consumers and businesses.
■ Overview of Each Company
[Reference] News Release dated October 3, 2025: Additional Acquisition of CCCMKHD Shares by Sumitomo Mitsui Card and Making it a Subsidiary
Leveraging the comprehensive strengths of the SMBC Group, we aim to make "V Point" the "No. 1 point service" and "No. 1 database marketing" and will execute strategies and market development to offer new value, evolving V Point into the common point service most chosen by both consumers and businesses.
■ Overview of Each Company
FAQ
Why did Sumitomo Mitsui Card make V Point Marketing a subsidiary?
The goal is to integrate and strengthen the V Point business across the SMBC Group and promote data-driven marketing.
When did V Point Marketing change its company name?
The company name change from CCCMK Holdings to V Point Marketing was effective April 1, 2026.
How does this announcement affect V Point users?
In the future, more attractive V Point service enhancements and stronger collaboration with other SMBC Group services are expected.