Sumitomo Mitsui Card's Acquisition of V Point Marketing as a Subsidiary

Sumitomo Mitsui Financial Group (President and Group CEO: Tatsu Nakajima; hereinafter "Sumitomo Mitsui Financial Group," and its group collectively "SMBC Group"), Sumitomo Mitsui Card Co., Ltd. (Representative Director, President and CEO: Yukihiko Onishi; hereinafter "Sumitomo Mitsui Card"), Culture Convenience Club Co., Ltd. (Representative Director, President and CEO: Yoshinori Takahashi; hereinafter "CCC"), and V Point Marketing Co., Ltd. (Representative Director, President and Executive Officer: Seigo Hirota; hereinafter "V Point Marketing") announce that, based on the announcement dated October 3, 2025, V Point Marketing (then known as CCCMK Holdings Co., Ltd.) became a subsidiary of Sumitomo Mitsui Card on March 31, 2026. CCCMK Holdings changed its company name to V Point Marketing on April 1, 2026.

[Reference] News Release dated October 3, 2025: Sumitomo Mitsui Card's Additional Acquisition of CCCMKHD Shares and Becoming a Subsidiary

https://www.smbc-card.com/company/news/news0002080.pdf

Leveraging the comprehensive strengths of the SMBC Group, we aim to make "V Point" the "No. 1 point" and "No. 1 database marketing," and execute strategies and market development to provide new value, evolving V Point into the most chosen common point for both consumers and businesses.

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