Smart Share to Hold 'UGC Assetization' Webinar on April 23rd, Revealing Strategies to Directly Link SNS Campaigns to EC and Store Sales, Not Ending Them as One-Off Events

Smart Share Inc. (Shibuya-ku, Tokyo; Representative Director: Taichi Matsuda; hereinafter "Our Company") will hold a free webinar for corporate marketing and sales promotion managers titled "The Complete Guide to Turning SNS Campaigns into Assets for Sales Channels, Not Just 'Execute and Done'," on Thursday, April 23, 2026. This webinar will be held via live stream, with a limited-time archive stream also available.

■ Background of the Event

"We increased followers and posts through SNS campaigns, but we can't explain how they contributed to sales."

"We invest a large promotional budget, but the measures end as one-off events and are not accumulated as assets."

For large corporations and manufacturers with multiple brands, the "one-off nature" of SNS initiatives represents a significant loss of opportunity. In 2026 marketing, it is crucial not to let UGC (User-Generated Content) generated from campaigns end as a temporary surge, but to repurpose it for websites, e-commerce, advertising, and even in-store promotions, elevating it into an "asset that continuously generates sales."

In this webinar, our representative, Matsuda, who supports over 4,000 SNS initiatives annually, will be the speaker. We will condense a concrete framework for maximizing the ROI (Return on Investment) of initiatives—from UGC collection and rights acquisition to integration into sales channels—into 30 minutes.

■ Event Outline

"The Complete Guide to Turning SNS Campaigns into Assets for Sales Channels, Not Just 'Execute and Done'"

Date and Time (Live Stream): Thursday, April 23, 2026, 12:00 - 12:30

Date and Time (Archive Stream): Tuesday, April 28, 2026, 10:00 - Wednesday, May 6, 2026, 23:59

Method of Holding: Online Distribution

Participation Fee: Free (Pre-registration required)

Target Audience: Marketing and Sales Promotion Managers at Business Companies (Manufacturers, Food Service, Games, Anime, etc.)
Advertising Agencies

Participation Application URL: https://www.ownly.jp/seminar/117

■ Program Content

Session 1: Why is "UGC Assetization" a pressing need for major brands right now?

Session 2: "Three Common Failures" in SNS Campaigns ~Unraveling the Structure Where Campaigns Go Viral But Don't Sell~

Session 3: UGC Assetization Framework ~Implementation Steps for Collection, Licensing, Display, and Analysis~

Session 4: KPI Design and Insight Analysis Leading to Sales ~Methods for Visualizing ROI~

Session 5: Solution Introduction & Q&A

■ Speaker Introduction

Taichi Matsuda, Representative Director, Smart Share Inc.

Engaged in grant sales and consulting at a social insurance労務士 (labor and social security attorney) office from 2020. Joined Smart Share Inc. in October 2022, where he is responsible for sales of the SNS campaign tool "OWNLY," as well as planning, creation, and proposals for campaigns, covering all aspects of SNS. Holds the LINE certification "LINE Green Badge." Became Representative Director in December 2025.

■ About Smart Share

Company Name: Smart Share Inc.
Representative: President and Representative Director Taichi Matsuda
Location: 3F Rose Hikawa, 2-22-14 Higashi, Shibuya-ku, Tokyo, 150-0011
Business Activities: Provision of SNS marketing tool "OWNLY" / Contract Development / Corporate Marketing Support through BPO

We aim to improve the quality and quantity of customer touchpoints with universal value, upholding our purpose: "Making all communication valuable: Smart Smile Share."

Corporate Website: https://www.smartshare.jp/
Service Site: https://www.ownly.jp/