SmartShare to Host "UGC Assetization" Webinar on April 23: Unveiling Strategies to Connect SNS Campaigns Directly to E-commerce and In-store Sales, Beyond One-Off Events
SmartShare Inc. will host a free webinar on April 23, 2026, to reveal strategies for assetizing User Generated Content (UGC) from SNS campaigns, ensuring they directly drive e-commerce and in-store sales rather than being temporary events.
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- 📰 Published: April 1, 2026 at 21:00
SmartShare Inc. (Shibuya-ku, Tokyo; Representative Director: Taichi Matsuda; hereinafter "the Company") will hold a free webinar titled "A Complete Guide to Assetizing UGC to Connect SNS Campaigns to Sales Funnels, Not Just Ending Them After Execution" for corporate marketing and sales representatives on Thursday, April 23, 2026. In addition to live streaming, this webinar will also offer on-demand archiving for a limited period.
■ Background to the Event
"Followers and posts increased through SNS campaigns, but I can't explain how they contributed to sales."
"We invest a large promotional budget, but our initiatives end as one-off events and are not accumulated as assets."
For large companies and manufacturers with multiple brands, the "one-off nature" of SNS initiatives represents a significant loss of opportunity. What is crucial for marketing in 2026 is to prevent UGC (User Generated Content) generated by campaigns from being a temporary buzz, and instead, to secondary utilize it across websites, e-commerce, advertising, and even in-store promotions, elevating it into "assets that continuously generate sales."
In this webinar, Taichi Matsuda, our CEO, who supports over 4,000 SNS projects annually, will speak. He will thoroughly explain a specific framework for maximizing the ROI (Return on Investment) of initiatives, from UGC collection to rights clearance, and its integration into sales funnels, all condensed into 30 minutes.
■ Event Overview
"A Complete Guide to Assetizing UGC to Connect SNS Campaigns to Sales Funnels, Not Just Ending Them After Execution"
Date (Live Stream): Thursday, April 23, 2026, 12:00 PM - 12:30 PM JST
Date (Archive Stream): Tuesday, April 28, 2026, 10:00 AM - Wednesday, May 6, 2026, 11:59 PM JST
Method: Online streaming
Participation Fee: Free (Pre-registration required)
Target Audience: Marketing and sales representatives of operating companies (manufacturers, food service, gaming, anime, etc.)
Advertising agencies
Registration URL: https://www.ownly.jp/seminar/117
■ Program Content
Session 1: Why "UGC Assetization" is an urgent task for major brands now
Session 2: "Three Common Failures" in SNS Campaigns - Unraveling the structure of "going viral but not selling"
Session 3: UGC Assetization Framework - Implementation steps for collection, clearance, display, and analysis
Session 4: KPI Design and Insight Analysis for Sales Connection - Methods for visualizing ROI
Session 5: Solution Introduction & Q&A
■ Speaker Introduction
Taichi Matsuda, Representative Director, SmartShare Inc.
From 2020, engaged in subsidy sales and consulting at a social insurance labor consultant office. Joined SmartShare Inc. in October 2022, where he is currently responsible for sales of the SNS campaign tool "OWNLY," campaign planning and proposals, and overall SNS operations. Holds the LINE certified qualification "LINE Green Badge." Appointed Representative Director in December 2025.
■ About SmartShare
Company Name: SmartShare Inc.
Representative Director and President: Taichi Matsuda
Location: Roze Hikawa 3F, 2-22-14 Higashi, Shibuya-ku, Tokyo 150-0011
Business Activities: Provision of SNS marketing tool "OWNLY" / Contract development / Corporate marketing support through BPO
We uphold "Smart Smile Share: Making all communication valuable" as our purpose, aiming to improve the quality and quantity of customer touchpoints that hold universal value.
Corporate Website: https://www.smartshare.jp/
Service Website: https://www.ownly.jp/
FAQ
What exactly does UGC assetization refer to?
It means utilizing user-generated content from SNS campaigns for secondary purposes on websites, e-commerce, advertising, and in-store promotions, turning it into a continuous sales asset for the company.
Who is the target audience for this webinar?
The primary audience includes marketing and sales representatives from operating companies (manufacturers, food service, gaming, anime, etc.) and advertising agencies.
Why is UGC assetization important now?
Many large companies find their SNS initiatives are one-off events with unclear sales contributions, necessitating strategies to link temporary buzz directly to sales.