SmartShare to Host "UGC Assetization" Webinar on April 23: Unveiling Strategies to Connect SNS Campaigns Directly to E-commerce and In-store Sales, Beyond One-Off Events

SmartShare Inc. (Shibuya-ku, Tokyo; Representative Director: Taichi Matsuda; hereinafter "the Company") will hold a free webinar titled "A Complete Guide to Assetizing UGC to Connect SNS Campaigns to Sales Funnels, Not Just Ending Them After Execution" for corporate marketing and sales representatives on Thursday, April 23, 2026. In addition to live streaming, this webinar will also offer on-demand archiving for a limited period.

Background to the Event

"Followers and posts increased through SNS campaigns, but I can't explain how they contributed to sales."

"We invest a large promotional budget, but our initiatives end as one-off events and are not accumulated as assets."

For large companies and manufacturers with multiple brands, the "one-off nature" of SNS initiatives represents a significant loss of opportunity. What is crucial for marketing in 2026 is to prevent UGC (User Generated Content) generated by campaigns from being a temporary buzz, and instead, to secondary utilize it across websites, e-commerce, advertising, and even in-store promotions, elevating it into "assets that continuously generate sales."

In this webinar, Taichi Matsuda, our CEO, who supports over 4,000 SNS projects annually, will speak. He will thoroughly explain a specific framework for maximizing the ROI (Return on Investment) of initiatives, from UGC collection to rights clearance, and its integration into sales funnels, all condensed into 30 minutes.

Event Overview

"A Complete Guide to Assetizing UGC to Connect SNS Campaigns to Sales Funnels, Not Just Ending Them After Execution"

Date (Live Stream): Thursday, April 23, 2026, 12:00 PM - 12:30 PM JST

Date (Archive Stream): Tuesday, April 28, 2026, 10:00 AM - Wednesday, May 6, 2026, 11:59 PM JST

Method: Online streaming

Participation Fee: Free (Pre-registration required)

Target Audience: Marketing and sales representatives of operating companies (manufacturers, food service, gaming, anime, etc.) Advertising agencies

Registration URL: https://www.ownly.jp/seminar/117

Program Content

Session 1: Why "UGC Assetization" is an urgent task for major brands now

Session 2: "Three Common Failures" in SNS Campaigns - Unraveling the structure of "going viral but not selling"

Session 3: UGC Assetization Framework - Implementation steps for collection, clearance, display, and analysis

Session 4: KPI Design and Insight Analysis for Sales Connection - Methods for visualizing ROI

Session 5: Solution Introduction & Q&A

Speaker Introduction

Taichi Matsuda, Representative Director, SmartShare Inc.

From 2020, engaged in subsidy sales and consulting at a social insurance labor consultant office. Joined SmartShare Inc. in October 2022, where he is currently responsible for sales of the SNS campaign tool "OWNLY," campaign planning and proposals, and overall SNS operations. Holds the LINE certified qualification "LINE Green Badge." Appointed Representative Director in December 2025.

About SmartShare

Company Name: SmartShare Inc. Representative Director and President: Taichi Matsuda Location: Roze Hikawa 3F, 2-22-14 Higashi, Shibuya-ku, Tokyo 150-0011 Business Activities: Provision of SNS marketing tool "OWNLY" / Contract development / Corporate marketing support through BPO

We uphold "Smart Smile Share: Making all communication valuable" as our purpose, aiming to improve the quality and quantity of customer touchpoints that hold universal value.

Corporate Website: https://www.smartshare.jp/ Service Website: https://www.ownly.jp/