Changing the Norms of Indoor Golf: SMART GOLF Reaches 200 Stores Nationwide, Aiming to Become an "Infrastructure Accessible to Everyone Daily"

SMART GOLF Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuto Takasuka), which operates "SMART GOLF," a flat-rate, fully membership-based indoor golf practice facility utilizing IT, and boasts one of the top facility numbers in the indoor golf industry, is pleased to announce that it has reached 200 stores nationwide through continuous new store openings.

In June 2026, we are accelerating store openings across the country, including the "Utsunomiya Yoto Store," our first foray into Tochigi Prefecture, and the "Shibuya Higashi 2-chome Store," which caters to the diverse needs of urban areas.

Background to Building a 200-Store System: Moving Beyond "Space Rental" and Pursuing Experiential Value

SMART GOLF is an indoor golf practice facility with a flat-rate system starting from around 10,000 yen per month, offering unlimited access 24/7/365 (excluding some stores). We provide private rooms equipped with high-performance simulators, and our convenience, allowing users to come empty-handed, has earned us the support of many customers.

In the current indoor golf industry, with the rapid increase in the number of facilities, there are cases where maintaining user satisfaction is a challenge, such as operational models that "merely provide a practice space." We recognize this as a critical issue for the entire industry and have been working to establish a "system that supports steady improvement even with unmanned operation" by implementing AI-powered shot analysis functions and data-based lesson video recommendation features. We believe that achieving this 200-store system is proof of the trust we have gained from many members as a result of our focus on improving customer experience.

Highlight Stores Opening in June 2026

Amidst continuous nationwide expansion, two symbolic stores catering to different needs were launched in June.

SMART GOLF Utsunomiya Yoto Store (Opened June 28)

Located a 3-minute walk from Yoto 3-chome Station, this is our first store in Tochigi Prefecture. We will continue to expand the high-quality practice environment cultivated in urban centers to regional cities, contributing to the improvement of local golf life. Store HP: https://sma-gol.com/shop/utsunomiya-yoto/

SMART GOLF PREMIUM Shibuya Higashi 2-chome Store (Pre-opening June 20, Grand Opening July 1)

Located about a 10-minute walk from both Ebisu and Shibuya Stations, along Meiji Dori, this is our "PREMIUM" format for customers seeking a more sophisticated space and practice environment. We have created an environment that precisely meets the high-end needs in urban areas. Store HP: https://sma-gol.com/shop/shibuya-2chome/

Including the above, we will continue to develop stores optimized for each region in the future.

Comment from Yuto Takasuka, Representative Director of SMART GOLF Inc.

Since our founding about five years ago, we have consistently pursued the goal of "aiming to be the undisputed No. 1 in the indoor golf industry." We owe this achievement of 200 stores solely to the support of our members and related companies.

However, we believe that the number "200" is merely a milestone for our company. Amidst the rapid expansion of the indoor golf market, how can we continue to provide high experiential value to customers even with unmanned operations? In response to this challenge, we have diligently worked to improve our services and utilize technology, listening to the voices of our customers and striving for improvement.

With the opening of the Utsunomiya Yoto Store, our first in Tochigi Prefecture, and the Shibuya Higashi 2-chome Store, we are establishing a system where the quality of SMART GOLF can be experienced anywhere in the country. We will continue to move forward without being satisfied with the status quo, aiming to elevate indoor golf from "a practice space for a select few" to "an infrastructure accessible to everyone daily."

About SMART GOLF

SMART GOLF is a flat-rate, fully membership-based, all-you-can-access indoor golf practice facility. Available 24/7/365 (excluding some stores), it is equipped with rental clubs and security. It can be used with peace of mind by everyone from beginners to professionals, and one-on-one lessons are also offered.

【Company Profile of SMART GOLF Inc.】

Company Name: SMART GOLF Inc. Representative: Yuto Takasuka, Representative Director Established: September 2020 Location: Cross Office Shibuya Medio 8F, 2-11-5 Shibuya, Shibuya-ku, Tokyo Business Activities: Operation of fully membership-based indoor golf practice facilities URL: https://sma-gol.com/ Inquiries: pr@gjb.co.jp