SMART GOLF Celebrates 5th Anniversary: Launching Linked Competitions at Prestigious Courses, Special Appreciation Festival, and Diverse Projects Sequentially from April

SMART GOLF Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuto Takasuka), which operates "SMART GOLF," an IT-driven flat-rate, members-only indoor golf practice facility boasting one of the largest numbers of facilities in the indoor golf industry, has begun sequentially launching its "5th Anniversary Project" from April 1, 2026, to express its gratitude as it celebrates its 5th anniversary since the opening of its first store (Gotokuji store) in April 2021.

■ Comment from Representative Director Yuto Takasuka

Since the establishment of SMART GOLF in 2020 and the opening of its first store, "SMART GOLF Gotokuji Store," in April 2021, we have diligently worked to establish a practice environment available 24 hours a day, 365 days a year. As a result, as of April 2026, we have grown to operate 190 stores, primarily in Tokyo and three surrounding prefectures.

What we aim for is not merely the expansion of facility scale. We are committed to addressing the challenges all golfers face, such as the 'plateau in improvement' and 'maintaining motivation,' and to providing value as a community where the process of improving scores and the joy of golf can be shared. This 5th-anniversary project is being implemented as part of our efforts to be a "partner" that accompanies our members throughout their golf life in the long term.

■ Highlighted Projects for the General Public

① Special Lessons for YouTube Viewers Only

On SMART GOLF's official YouTube channel, we will distribute special lesson videos focused on increasing driving distance and hold lesson events exclusively for viewers. These events are open to everyone, regardless of whether they are members or not.

Click here for SMART GOLF YouTube Channel

② 5th Anniversary Original Goods (T-shirt, Logo-emblazoned Commemorative Ball)

As a symbol of our community, we are producing a "5th Anniversary T-shirt" with a sophisticated design for everyday use and "Logo-emblazoned Commemorative Balls." These will be distributed as novelties and prizes for members, and we also plan to sell a limited quantity to the general public as SMART GOLF brand items in the future.

■ Highlighted Projects for Members

① Adopting Unique Rules for Heated Competition Regardless of Skill Level: First "3H Online Competition"

We will hold an online competition where you can enter at your preferred time from simulators at SMART GOLF stores nationwide. The target course is "Miho Golf Club," which has hosted major tournaments for both men and women. This time, as a first attempt, we have adopted a "3H competition" format that can be easily enjoyed in a short time.

The biggest feature is the introduction of a special rule (based on the Stableford system) that uniquely points "accuracy of each shot," such as fairway keeps, greens in regulation, and number of putts, rather than just competing on the number of strokes. This creates opportunities for comebacks even with the same score, depending on the content, making it enjoyable for golfers of all levels, from beginners to advanced players. Many practical prizes are also available.

【Event Outline】

Period: April 8 (Wed) 9:00 AM - April 30 (Thu) 11:59 PM

Course: Miho Golf Club (within the simulator)

Participation Fee: Free (SMART GOLF members only)

② "5th Anniversary Real Competition" to Showcase Indoor Practice Results on the Actual Course

This is a practical competition where participants can test their simulator round results on the actual course, set at the same "Miho Golf Club" as the online competition. It offers a unique SMART GOLF experience that connects indoor practice to actual rounds. Professional golfer Kiichi Mitsuhashi is scheduled to participate as a special guest on the day, providing one-point advice and an approach challenge for participants.

【Event Outline】

Date: October 25, 2026 (Sun) 9:00 AM onwards (tentative)

Location: Miho Golf Club (2568-19 Kurago, Tsuchiura, Miho-mura, Inashiki-gun, Ibaraki)

Details: IN 5 groups, OUT 5 groups simultaneous start (total 10 groups, 40 people), with party

*Please note that participating pros and event details may change without prior notice due to circumstances.

③ "5th Anniversary Appreciation Festival" with Pro Kiichi Mitsuhashi and Pro Ai Shinozaki

An appreciation festival will be held at Odakyu Hotel Century Southern Tower, primarily for members who have been long-time users of SMART GOLF. Professional golfers Kiichi Mitsuhashi and Ai Shinozaki will be invited as guests to provide an opportunity for interaction and golf discussions.

④ "5th Anniversary Grand Lottery" with Easy QR Entry from the Hitting Bay

This is a lottery for members that can be easily entered by scanning a QR code installed in the hitting bay during practice sessions at the store. Luxurious prizes such as travel vouchers and the latest rangefinders are available. (Prizes, entry methods, etc., may be subject to change).

■ Full Scope of the "5th Anniversary Project" Events

This project will sequentially roll out the following diverse initiatives. (*Details and schedules for each event will be announced sequentially from April via official LINE, etc.)

• 5th Anniversary Real Competition

• 5th Anniversary Online Competition

• 5th Anniversary Step-Up Friend Referral Campaign

• 5th Anniversary Grand Lottery

• 5th Anniversary YouTube Viewer Exclusive Special Lessons

• Production of 5th Anniversary Original Goods (T-shirt, Commemorative Ball) *May be sold to the general public as limited edition items

• 5th Anniversary Appreciation Festival

• 5th Anniversary New Member Enrollment Campaign *Guidance will be limited to those via web advertisements

■ Future Outlook

SMART GOLF will continue to advance the use of technology, such as AI-powered shot analysis functions, while also valuing the "human touch" of connections between people. We will continue to pursue services that contribute to solving members' challenges by balancing the convenience of unmanned stores with diligent community management.

■ About SMART GOLF

SMART GOLF is a flat-rate, members-only, all-you-can-play indoor golf practice facility. It operates 190 stores (as of April 2026) primarily in Tokyo and three surrounding prefectures, available 24 hours a day, 365 days a year (excluding some stores), and is equipped with rental clubs and security. It can be used with peace of mind by everyone from beginners to professionals, and one-on-one lessons are also provided.

【SMART GOLF Co., Ltd. Company Profile】

Company Name: SMART GOLF Co., Ltd.

Representative: Yuto Takasuka, Representative Director

Established: September 2020

Location: Cross Office Shibuya Medio 8F, 2-11-5 Shibuya, Shibuya-ku, Tokyo

Business Activities: Operation of members-only indoor golf practice facilities

URL: https://sma-gol.com/

Inquiries: pr@gjb.co.jp