【Verification Results Released】SKYFLAG's ARPU Increased by Up to Approx. 23.8% with User Segment Optimization Function! Balancing User Experience Improvement and Revenue Maximization through Ad Optimization Based on User Attributes x Usage Frequency

Skyfall Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter 'Skyfall') has continuously conducted verification since the release of the user segment optimization feature on its reward marketing platform 'SKYFLAG,' which prioritizes user experience. This release introduces some of the verification results obtained while working to improve the experiential value based on user attributes with revenue maximization in mind.

About the User Segment Optimization Function

The user segment optimization function automatically displays optimal offers (advertisements) based on each user's interests, using user behavior data within 'SKYFLAG.' This increases the frequency of engagement with offers (advertisements), creates opportunities to earn in-service currency (coins/points), and contributes to the improvement of experiential value, activation of user behavior, and ultimately, the maximization of media revenue.

About This Verification

In this verification, we optimized ad delivery for user experience improvement and revenue maximization based on user attribute segments defined by each service implementing 'SKYFLAG' and user behavior data measured by 'SKYFLAG.' We conducted a comparative verification between optimized offer (advertisement) display order delivery targeting each segment and traditional delivery.

Verification Results

As a result of the verification, when applied to all segments, both engagement and revenue exceeded the average values before application. Furthermore, it was confirmed that placement according to segment characteristics contributed to the improvement of engagement and revenue.

The specific verification results are as follows:

<Detail Screen Transition Rate>

Approximately 0.9 point improvement when applied to all segments

Approximately 2.3 point improvement in specific segments

<ARPU (Indicator of Average Revenue Per User)>

Approximately 20.9% improvement when applied to all segments

Approximately 23.8% improvement in specific segments

Future Outlook

Through this verification, we are proceeding with the construction of a monetization foundation that balances the improvement of experiential value and revenue maximization by delivering offers based on latent interests, utilizing the user data held by each service implementing 'SKYFLAG.' Going forward, we will further strengthen the provision of optimal ad experiences tailored to the business strategies and phases of each service.

Concurrently, we will continue to develop and verify new functions that accommodate the diversification of service forms and user characteristics, aiming to provide even greater value to our stakeholders.

・Inquiries regarding 'SKYFLAG': https://skyflag.info/contact/

・Download 'SKYFLAG' service materials: https://skyflag.info/document/

About 'SKYFLAG'

'SKYFLAG' is a reward marketing platform that prioritizes user experience.

We have established a unique model utilizing rewards and provide comprehensive marketing support in the fields of monetization, promotion, and research.

・Service Site: https://skyflag.info/

About Skyfall

Company Name: Skyfall Inc.

Representative: Tomokazu Hasegawa, President and CEO

Location: (Tokyo Headquarters) 19th Floor, Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo

(Niigata Office) 7th Floor, Nihon Seimei Niigata Building, 2-4-10 Higashi-Odori, Chuo-ku, Niigata City, Niigata Prefecture

Business Description: Reward marketing platform business and other businesses.

Established: October 2017

Number of Employees: 200 (as of end of December 2025)

Capital: 79,393,750 JPY

Homepage: https://skyfall.co.jp/