[Service Launch] EC Mall "and ST" Introduces 'SKYFLAG'! Towards Building New User Experiences and Revenue Models for LTV Maximization

Skyfall Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tomokazu Hasegawa) is pleased to announce that 'SKYFLAG', a reward marketing platform, has been introduced to the EC mall "and ST", operated by and ST Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Yuya Sakurai), which is responsible for the mall & media business of and ST HD Inc.

■ Background of Introduction

At "and ST", we have emphasized designing experiences that provide added value beyond the purchasing experience to users who regularly use EC apps, encouraging their continuous use. However, creating new revenue opportunities linked to service operation while enhancing user experience has been a challenge.

Against this backdrop, 'SKYFLAG' was noted as a measure that could expand the range of user experiences without compromising brand value, while also leading to results. The ability to balance user experience improvement and monetization aligned with "and ST"'s service policy, leading to its introduction.

■ About Offers (Advertisements) Posted on 'SKYFLAG'

'SKYFLAG' features a large number of offers (advertisements) across a wide range of genres, including games, lifestyle, and finance. In particular, to allow various users of "and ST" to select offers (advertisements) that suit them, the difficulty of achievement conditions is designed in stages, from easy-to-achieve ones to those that offer high rewards for continuous effort.

This allows users to challenge offers (advertisements) according to their individual interests and usage styles.

■ Comment from Mr. Ryusuke Ichimura, Senior Manager, Business Produce Department, and ST Inc.

At and ST, we emphasize evolving our EC app beyond a mere "marketplace" into an experience that users want to use daily.

In this context, from a user's perspective, we believe it is essential to be able to "acquire points by enjoying and using the service profitably," which led us to decide on introducing 'SKYFLAG' offer wall advertising.

We feel that the mechanism allowing users to choose and participate in campaigns themselves, and the ability to provide value while expanding the range of experiences, are highly compatible with our company's goals.

We will continue to improve our services from a user-centric perspective, aiming to become a platform that is used more continuously.

■ Comment from Executive Officer, Head of Media Division, Skyfall Inc.

We are very pleased that 'SKYFLAG' has been introduced to "and ST". Since its launch, many people have been using it daily.

In the EC domain, which is deeply involved in real life, we feel that 'SKYFLAG' is providing new value by supporting a mechanism that optimizes the shopping experience without hindering purchasing intent.

Furthermore, the points acquired through 'SKYFLAG' are being utilized at a high rate, and we are seeing synergistic effects beyond expectations in improving profitability and revitalizing the entire service. We will continue to work closely to provide even more added-value experiences for all users.

■ About 'SKYFLAG'

'SKYFLAG' is a reward marketing platform that is close to the user experience.

It has established a unique model utilizing rewards, providing comprehensive marketing support in the fields of monetization, promotion, and research.

・Service site: https://skyflag.info/

■ About Skyfall

Company Name: Skyfall Inc.

Representative: Tomokazu Hasegawa, Representative Director and President

Location: (Tokyo Head Office) Midtown Tower 19F, 9-7-1 Akasaka, Minato-ku, Tokyo

(Niigata Office) Nihon Seimei Niigata Building 7F, 2-4-10 Higashi-Odori, Chuo-ku, Niigata City, Niigata Prefecture

Business Activities: Reward marketing platform business and other businesses

Established: October 2017

Number of Employees: 200 (as of end of December 2025)

Capital: 79,393,750 JPY

Website: https://skyfall.co.jp/