[Service Launch] EC Mall 'and ST' Introduces 'SKYFLAG'! Building a New User Experience and Revenue Model to Maximize LTV
Skyfall's reward marketing platform 'SKYFLAG' has been introduced to the EC app 'and ST', aiming to improve user experience and create new monetization opportunities.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:00
- 🔍 Collected: April 2, 2026 at 14:00
- 🤖 AI Analyzed: April 21, 2026 at 06:24 (448h 23m after Collected)
Skyfall Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Tomokazu Hasegawa) announces that the reward marketing platform 'SKYFLAG' has been introduced to the EC mall 'and ST' operated by And ST Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Yuya Sakurai), which is responsible for the mall and media business at And ST HD Co., Ltd.
## ■ Background of Introduction
In 'and ST', for users who use the EC app on a daily basis, we have emphasized an experience design that allows them to continue using it while providing added value beyond the purchasing experience. On the other hand, creating new revenue opportunities linked to service operation while improving the user experience has been an issue.
Against this background, attention was paid to 'SKYFLAG' as a measure that expands the range of user experiences without impairing brand value and also leads to the creation of results. The fact that it is possible to achieve both improvement of the user experience and monetization matched the service policy of 'and ST', leading to this introduction.
## ■ About the offers (advertisements) posted on 'SKYFLAG'
'SKYFLAG' posts a large number of offers (advertisements) in a wide range of genres such as games, lifestyles, and finance. In particular, so that various users using 'and ST' can select an offer (advertisement) that suits them, the difficulty of the achievement conditions is designed in stages, from those that are easy to achieve to those where high rewards can be obtained by continuously tackling them.
This makes it possible to challenge offers (advertisements) according to each user's interests and usage style.
## ■ And ST Co., Ltd. Business Produce Department...
## ■ Background of Introduction
In 'and ST', for users who use the EC app on a daily basis, we have emphasized an experience design that allows them to continue using it while providing added value beyond the purchasing experience. On the other hand, creating new revenue opportunities linked to service operation while improving the user experience has been an issue.
Against this background, attention was paid to 'SKYFLAG' as a measure that expands the range of user experiences without impairing brand value and also leads to the creation of results. The fact that it is possible to achieve both improvement of the user experience and monetization matched the service policy of 'and ST', leading to this introduction.
## ■ About the offers (advertisements) posted on 'SKYFLAG'
'SKYFLAG' posts a large number of offers (advertisements) in a wide range of genres such as games, lifestyles, and finance. In particular, so that various users using 'and ST' can select an offer (advertisement) that suits them, the difficulty of the achievement conditions is designed in stages, from those that are easy to achieve to those where high rewards can be obtained by continuously tackling them.
This makes it possible to challenge offers (advertisements) according to each user's interests and usage style.
## ■ And ST Co., Ltd. Business Produce Department...