[JAM Fukui Katsuyama Tokyu Hotel & Resorts] Launches Early Summer Experience Programs Featuring Early Morning Walks at Hakusan Heisen-ji and Firefly Viewing
Key facts
- [JAM Fukui Katsuyama Tokyu Hotel & Resorts] Launches Early Summer Experience Programs Featuring Early Morning Walks at Hakusan Heisen-ji and Firefly Viewing
- JAM Fukui Katsuyama Tokyu Hotel & Resorts is launching an 'inclusive experience program' for guests to enjoy Katsuyama in early summer. The hotel offers nature and cultural engagement activities, including early morning walks at Hakusan Heisen-ji, firefly viewing, morning yoga, and music concerts, as part of the inclusive service.
- Source: PR Times
- Date: May 22, 2026
Direct answer
JAM Fukui Katsuyama Tokyu Hotel & Resorts is launching an 'inclusive experience program' for guests to enjoy Katsuyama in early summer. The hotel offers nature and cultural engagement activities, including early morning walks at Hakusan Heisen-ji, firefly viewing, morning yoga, and music concerts, as part of the inclusive service.
- Citation
- [JAM Fukui Katsuyama Tokyu Hotel & Resorts] Launches Early Summer Experience Programs Featuring Early Morning Walks at Hakusan Heisen-ji and Firefly Viewing (May 22, 2026), PR Times
- Source
- PR Times
- Date
- May 22, 2026
JAM Fukui Katsuyama Tokyu Hotel & Resorts is launching an 'inclusive experience program' for guests to enjoy Katsuyama in early summer. The hotel offers nature and cultural engagement activities, including early morning walks at Hakusan Heisen-ji, firefly viewing, morning yoga, and music concerts, as part of the inclusive service.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 19:00
- 🔍 Collected: May 22, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 13:16 (2h 45m after Collected)
JAM Fukui Katsuyama Tokyu Hotel & Resorts, a destination offering diverse seasonal stays, is launching a new guest experience program under the concept, 'Journey to the Amazing Moment.'
These programs, which include early morning walks at Hakusan Heisen-ji, firefly viewing, and sunrise yoga, are offered as inclusive services included in the room rates.
## The '9 Amazing Moments'
The hotel proposes a new way of travel, evolving from a destination for skiing or visiting the Dinosaur Museum into a stay-type resort where guests can leisurely engage with local nature and culture.
### 1. Discovering the Beauty of the Rainy Season: Hakusan Heisen-ji 'Moss-Glittering Early Morning Stroll'
Enjoy a special, quiet morning stroll at Hakusan Heisen-ji, where over 600-year-old cedar forests and velvet-like moss carpets flourish, before tourist crowds arrive.
- Dates: Wednesdays (June 3, 10, 17, 24, July 1, 8)
- Schedule: Depart 8:30, Arrive 11:20
- Capacity: 20 guests (Minimum of 2)
- Reservation: Required 10 days before the stay.
### 2. Encounters with Nature at Night: 'Firefly Viewing'
Experience the fantastical landscapes of early summer at quiet watersides.
- Dates: Saturdays (June 6, 13)
- Time: Departure 19:30 (Cancelled in case of rain)
- Capacity: 20 guests (Reservation required)
### 3. An Evening Wrapped in Sound: Taiko and Shinobue Concert 'Kaze-wari'
A special concert at the JAM Lounge featuring Taiko drummer Tetsuro Okubo and flutist/Shinobue player Yuko Mizutani.
- Time: Saturday, June 20, 20:00–21:00
- Venue: JAM Lounge
### 4. Experience to Color the Morning: 'Asahi Yoga' under the Sunrise at Mt. Hounji
A yoga program held on the 'Green Park' lawn in front of the hotel, allowing guests to align their body and breathing while basking in the early morning sunrise.
- Schedule: May 24 (Sun), June 14, etc.
FAQ
What are the experience programs offered by JAM Fukui Katsuyama Tokyu Hotel & Resorts for guests?
Moss walking at Hakusan Heisenji, firefly viewing in Katsuyama city, morning yoga in front of the hotel, and a Japanese drum and flute concert at the JAM Lounge are provided.
Who can participate in the 'Early Morning Moss Walk at Hakusan Heisenji'?
It is open to guests. Participants should have no walking difficulties and must reserve 10 days before their stay date.
Are the experience programs paid?
They are provided as part of the inclusive services included in the accommodation fee.
When is the firefly viewing held?
It is held on Saturdays, June 6 and June 13. It will be canceled in case of rain or bad weather.
What is the concept of the experience programs?
Under the new concept 'Journey to the Amazing Moment - Moments that Move Your Heart', we propose a 'stay-type resort' where guests can leisurely experience the local nature and culture.